Archive for December 30th, 2009

I did it once, been propositioned to do it many times since then, and yes, I’d do it all again – in a heartbeat – cause it leaves you breathless, wanting more…

Yep, I’m talkin’ Skydiving! (get your heads outta the gutter folks)

It has been our privilege to publicize this heart-racing, nail-biting action sport since 2004, working with America’s skydiving authority – the United States Parachute Association (USPA).

Once a year USPA hosts its big annual National Skydiving Championships, the largest skydiving competition in the U.S.; attracting hundreds of the country’s finest, fastest, most fearless skydivers.

This year as the championships approached and everyone set their sights on host drop zone (DZ) Skydive Spaceland near Houston, we changed up our PR strategy a bit and decided to go grassroots in letting folks coast to coast know about their local Gold medalist skydiving stars in their midst. In the process, we’d give skydiving a boost in visibility and spur first-timers to give skydiving a try themselves. Because truth be told, anyone can do it; you don’t need to be a pro. As a former USPA Executive Director used to say, “We all fall the same.” (love that quote!).