Category: Uncategorized


Yes, we at J. Walcher Communications are the people who will let a restaurant know when a word is misspelled on the menu. We will exclaim in horror at random apostrophes (used for no reason!!!). And we cannot stand a person using the wrong “their” or “they’re.” We are beholden to the AP Stylebook and have a deep affection for spell check (although we cannot understand why it refuses to recognize the term “triathlete”).

So when Judgment Day (May 21, 2011) arrived, The Huffington Post contacted us — not to discuss the end of the world, but why our spelling shouldn’t go to hell in the process (see last two paragraphs):

 

Rapture 2011: Apocalypse Now… No, Now! (LIVE BLOG) – Huffington Post

by David Moye, Posted on May 21, 2011

Today’s rapture is supposed to herald the coming of Judgment Day.

Passing judgment is supposed to be God’s job, but a lot of word experts, spelling sticklers and — though they hate the term “grammar Nazis” — are passing judgment on the millions of internet postings that are adding an extra “e” between the “g” and “m” in “judgment.”

Seriously, do a Google search. We can wait….

OK, see what I mean?

Although the Good Book says, “Judge not, lest ye be judged,” surely, that didn’t refer to incorrect spelling, right?

Steven Murray, who is the Communications Director at the First Baptist Church in Houston, is praying that’s not the case.

“I try to express grace more than judgment, but spelling it with the extra ‘e’ is a pet peeve of mine,” Murray said. “It’s right up there with people who use the term ‘irregardless.’”

Murray personally cringes when he sees judgment spelled “judgement,” but suspects that the correct spelling is a casualty of a world where Twitter and Facebook influence people to “let spelling slide in the interest of speed.”

Although the Lord works in strange and mysterious ways, he’s not sure if the spelling of “judgment” without the “e” between the “g” and the “m” is his doing.

“It’s more one of the mysterious ways of the people who founded the English language,” he said.

But San Diego-based copy editor Phyllis de Blanche is a little more merciful to those who dare besmirch the proper spelling of “judgment.”

“There are two accepted spellings,” she insisted. “Although that extra ‘e’ is not standard, it is acceptable. I think the reason it’s the standard with journalists is because Associated Press prefers to use the shorter version. For instance, they allow ‘OK’ to be spelled with just two capital letters instead of ‘o-k-a-y.’”

Meanwhile, Los Angeles-based copy editor Karen Spiegelman has strong words for people who add that extra “e.”

“Spelling it that way makes it easier to make fun of you,” she said. “Seriously, it’s not big a deal, but if you, like some people, try and justify after the fact by pointing out the alternate spelling, you just look silly.

“However, being able to spell ‘judgment’ correctly is like a secret handshake.”

To be fair, “judgment” is spelled with the offending “e” in England — except when referring to a legal judgment. But like many things that are different in the United Kingdom than the United States — such as warm beer — this distinction is illogical to editors like Jill Kuraitis in Boise, Idaho.

“It drives me crazy!” she said. “Yeah, there are English variations, but this one makes no sense. It jumps off the page when I see it spelled with that ‘e.’ It’s one of the words on my 50 most annoying word screw-ups list.

“However, it’s not as bad as when people screw up the difference between ‘less’ and ‘fewer.’”

If the judgment day scheduled for Saturday fails to pass, Kuraitis thinks her fellow word nerds should band together to make sure that people start spelling ‘judgment’ correctly by the next scheduled apocalypse on December 21, 2012.

“We could probably get Bill Gates to fund us,” she said.

Passing judgment over the spelling of a word sounds a little extreme, but manuscript editor Stephanie Thompson sees it differently.

“To me, correct spelling is the difference between taking a story seriously or not at all,” she said. “If you can’t figure out the spelling of a word, what else might be wrong in the story?”

As for the final word on this issue, Public Relations executive Sandra Fong Young, who frequently blogs about AP style and word usage, looks to a higher power.

“Just now, I checked the King James Bible and judgment is spelled without the ‘e’ there,” she said.

 

Luckily, we now all have until 2012 to work on our spelling.

 

We’re looking for our next incredible intern. If you think you’ve got what it takes, send us your resume, cover letter and writing samples.

Job description and requirements below:

J. Walcher Communications is seeking a creative and enthusiastic individual to work part-time as public relations intern (minimum 16 hours per week).

J. Walcher Communications is a boutique agency specializing in local, regional and national public relations, and strategic communication campaigns. Working in a wide range of industries including real estate, consumer products, professional services, health and fitness, nonprofit and association, sports/entertainment, hospitality, and more, we help our clients build their businesses with smart and effective campaigns that set them apart from the competition.

Scope of Work

The J. Walcher Communications intern will be involved in all aspects of the agency including media relations and research, writing, event coordination, and client and product research for a variety of businesses. He/She will gain a practical understanding of the public relations industry as well as how to develop the tools necessary to compete and excel in this exciting and growing field.

Specific responsibilities include research, database management, maintaining media lists and client clip files, writing, proofreading, preparing presentation materials, as well as administrative support which includes phones, faxing/scanning, word processing, filing, copying and mail distribution.
Requirements

* A college junior or senior majoring in journalism, public relations or communications or related discipline

* Strong oral and written communication skills

* Minimum 3.0 GPA

* Microsoft Word, Excel, Outlook, internet and database experience necessary. Adobe Photoshop and media database knowledge a plus.

* Social media knowledge required

*Internship begins A.S.A.P.

*For College Credit Only

*Flexible Hours

Interested candidates should send cover letter, résumé and writing samples to:

Email: jacqueline@jwalcher.com

Visit us at www.jwalcher.com

 

Perhaps my biggest task as a Public Relations Society of America (PRSA) San Diego/Imperial Counties board member this year is revamping the organization website. Now, I said revamping, not completely redoing. This is a refresh. What can we do better? What’s the feedback from members? Outsiders? What would make you want to visit it more often?

PRSA SD/IC Chapter Manager Rene Carmichael and I sat down with Elevator Marketing Store’s Frank Cowell in a crowded Starbucks recently (with two toddlers who refused to give us the big comfy chairs until their mothers pulled them away) to review the ideas we had for the website.

Our ideas were solid, including adding more visual elements to the homepage, creating a “Signature Events” tab and deleting unused/rarely used pages. However, Cowell helped remind us of a few things that can often be forgotten:

1) Location, Location, Location: Yes, everyone uses this title, but that’s because it holds true in a lot of scenarios. In this case, I’m talking about where you put the most important information on your website. Can I find a link to purchase your product no matter what page I’m on? How ‘bout a button to take me back to where I started from?

Oftentimes, we focus so much attention on the homepage, we forget that a lot of the time people do not enter websites through the homepage – instead they clicked on a link on Twitter to a blog post you loved (ahem) or someone found your president’s bio through a Google search.

Anything that you want everyone to see who comes to any page on your site should be available on every page. Generally, this means that the important link/tab is part of the header, footer or on a static sidebar that reappears no matter what page I click on.

2) Call-to-action: Another favorite PR buzzword, calls-to-action are exceptionally important. It’s nice that you know how to make knitted jewelry, but what do you want me to do about it? Buy it? Attend a class? Tell my friends to “like” your Facebook page?

It should be immediately evident on every page of your site what you want me to do with this information and what the purpose of your organization is. Note that this call-to-action can and probably should change. Even if you always want people to make reservations for dinner, the call-to-action can include details about an amazing new appetizer or a special for those who book before 6 p.m.

3) The Regular Refresh: Social media seems to be all-important nowadays, at least to many. This includes adding links/icons to your social media pages on your website – to not do so is to waste existing marketing real estate, in my opinion. Many people have also placed Twitter and Facebook feeds to their website. This can be a great way to continuously provide fresh content to the website; HOWEVER, this should not be the only thing that regularly changes on the site.

For example, for this larger PRSA SD/IC website refresh, we are making some major structural changes, especially to the homepage, and adding numerous new pages and tabs, but a regular refresh is something we do on a weekly, if not even more frequent, basis. This includes news items, upcoming events, new job listings, etc.

Whether you use a content management system (which I highly recommend and may be a topic for a future post) or have a company/internal person that inserts the HTML codes for you, please don’t have the exact same things on your site for the entire year. Even a new paragraph or photo can revitalize a website and give someone reason to visit again.

In PR, we know that it usually takes multiple brand exposures for a person to even consider action, and a website is not any different. Why would I go back to your site if it’s exactly the same as the last time I visited?

P.S. Check out what we’ve got now: www.prsasdic.org, and I’ll post a link to the refresh when it’s launched.

 

We’re looking for our next incredible intern. If you think you’ve got what it takes, send us your resume and cover letter.

Job description and requirements below:

J. Walcher Communications is seeking a creative and enthusiastic individual to work part-time as public relations intern (minimum 6 hours per week).

J. Walcher Communications is a boutique agency specializing in local, regional and national public relations, and strategic communication campaigns.  Working in a wide range of industries including real estate, consumer products, professional services, health and fitness, nonprofit and association, sports/entertainment, hospitality, and more, we help our clients build their businesses with smart and effective campaigns that set them apart from the competition.

Scope of Work

The J. Walcher Communications intern will be involved in all aspects of the agency including media relations and research, writing, event coordination, and client and product research for a variety of businesses.  He/She will gain a practical understanding of the public relations industry as well as how to develop the tools necessary to compete and excel in this exciting and growing field.

Specific responsibilities include research, database management, maintaining media lists and client clip files, writing, proofreading, preparing presentation materials, as well as administrative support which includes phones, faxing/scanning, word processing, filing, copying and mail distribution.

Requirements

  • A college junior or senior majoring in journalism, public relations or communications or related discipline
  • Strong oral and written communication skills
  • Minimum 3.0 GPA
  • Microsoft Word, Excel, Outlook, internet and database experience necessary.  Adobe Photoshop and media database knowledge a plus.
  • Social media knowledge required

*Internship begins A.S.A.P.

*For College Credit Only

*Flexible Hours

Interested candidates should send a cover letter and résumé to:

Email: jacqueline@jwalcher.com

Visit us at www.jwalcher.com

 

The First TedXSanDiego Conference:

Yesterday, I spent the day out of the office to hear a dozen plus people speak on Technology, Entertainment and Design (TED) subjects at the first annual TedXSanDiego conference.

TedXSanDiego is an independently organized non-profit event that brings together innovators, explorers, teachers and learners to discuss the future of their industries, spark deep discussion, connection and inspiration. It’s based on the national TED conference (which you have to know about if you don’t) and I was on a committee of people who helped put the event together.

I was inspired to share a one-two sentence take-away from each speaker (I skipped a couple because I had to do some work) – whether it was a call to action, a fact, an observation or just somebody’s attention-catching opening line:

Nick Pudar/ OnStar                                                                                                                       The tweeting car is coming.

Shannon Spanhake/ Calif. Institute for Telecommunications and Information Technology
Potholes are cool; they tell stories about nature vs. built environments.

Christine Comaford/ Executive Coach
What is your big knarly question?

Simon Sinek/ Columbia University
Technology is terrible for creating personal relationships.

Jake Wood/ Team Rubicon
Veterans are an untapped resource for solving many problems facing the world today; veterans helping vs. helping veterans is going to help them recover much more from PTSD and other illnesses.

Tom Yellin/ The Documentary Group
When you educate girls, extraordinary things happen.

Pete Garcia/ San Diego Regional Economic Development Foundation
21st century is the marriage of technology and design; San Diego is rich in technology, science and engineering, but not design…

Kurt Gray, Ph.D./ University of Maryland
Thinking of yourself as a hero just might make you a hero.

Roxana Velasquez/ Director, San Diego Museum of Art
I am the director of an art museum, and I love ugliness.

Dr. Tony Haymet, Ph.D/ Scripps Institute of Oceanography
We’ve been studying algae bio fuels for 107 years, but people have only started caring in the last two.

Jason Russell/ Invisible Children
I’m going to tell you how to murder someone and not get caught.

Bill Toone/Director/ ECOLIFE Foundation
Lead poisoning is the biggest threat to the California condor.

Marty Cooper/ Inventor of the mobile phone
Everybody is going somewhere but no one is where they want to be.

Joe Pine/ Strategic Horizons
Authenticity is what customers really want.

Robert Bilder, Ph.D/ Jane & Terry Semel Institute for Neuroscience and Human Behavior, UCLA
Right now, our computers are computing at the cognitive level of a lizard. The next wave is personalized brain management.

Eric Topol, M.D./ Scripps Translational Science Institute
Soon, we’ll be able to check our own vital signs on the iPhone.

Gad Shaanan/ Industrial Designer, Gadlight
We are too poor to buy something cheap (quote by Gad’s late father)

James Fowler/ UCSD
Studies show that like minded people stick together; you are 40 percent more likely to be obese if those in your personal network are.

We began and ended the day with an awesome performance by ukulele master Jake Shimabukuro, who was inspired to add his own words of wisdom to the day based on his work with children: Kids need to be inspired and passionate about something. I also loved Jean Isaacs from San Diego Dance Theater creating a two-minute dance on stage.

Keep this event on your radar for next year. It’s a good way to stretch your brain a little.