http://jwalcher.com/blog Who • What • Why • When • Where Tue, 08 Nov 2011 23:28:16 +0000 http://backend.userland.com/rss092 en Blah, blah, blah*, or rather…Blog, blog, blog My Top Ten Takeaways from BlogWorld 2011 On November 3 and 4, I attended BlogWorld in Los Angeles. BlogWorld is a new media and social media convention, the only industry-wide conference dedicated to blogging, social media, SEO, etc. One of the most important things I learned ... http://jwalcher.com/blog/blah-blah-blah-or-rather%e2%80%a6blog-blog-blog JWC Sweeps The Bernays Awards We’re thrilled to announce that we’ve won four Edward L. Bernays Mark of Excellence Awards from the Public Relations Society of America (PRSA), San Diego/Imperial Counties Chapter.  PRSA’s annual awards program recognizes the industry’s best tactics, campaigns and professionals in categories including media relations, community relations, crisis ... http://jwalcher.com/blog/four-for-four-at-bernays The U.S. Parachute Association National Skydiving Championships of Canopy Piloting have begun at Skydive Spaceland, just outside of Houston. Check out this fantastic video: http://vimeo.com/29077012 USPA is our client and a non-profit association dedicated to the promotion of safe skydiving nationwide, establishing strict safety standards, training policies and programs at more ... http://jwalcher.com/blog/stop-drop-and-swoop-into-the-uspa-national-skydiving-championships-of-canopy-piloting Sometimes, as PR agency professionals, we get so preoccupied with coming up with the most brilliant tweet ever or how to setup a GPS-integrated iPhone app or what special to offer on Yelp that we forget the most basic social media rules. Here are five to abide by – at all ... http://jwalcher.com/blog/5-social-media-tips Time-Honored Agency/Client Partnership Techniques to Get the Most from Your PR Agency   Provide for Us We don’t know your business (yet). You know your business. Provide us with your company’s vital statistics: key personnel, projects, philosophy, priorities, goals, competition, history and sales strategy. Tell us what makes you unique and special. Don’t Stint Tell ... http://jwalcher.com/blog/how-to-love-your-pr-agency While we all know the common rules that apply to job interviews (hopefully), like wear a suit, be prepared with copies of your resume and perhaps, most importantly, BE ON TIME – there are a few things practicing PR professionals or those pursuing careers in PR should know NEVER to ... http://jwalcher.com/blog/five-things-not-to-say-during-your-pr-interview Yes, we at J. Walcher Communications are the people who will let a restaurant know when a word is misspelled on the menu. We will exclaim in horror at random apostrophes (used for no reason!!!). And we cannot stand a person using the wrong "their" or "they're." We are beholden ... http://jwalcher.com/blog/judgmentday Top Take-Aways from PRSA Counselor’s Academy Conference, May, 2011, Las Vegas While conferences are designed to teach us new things, they also remind us of what we’re not, but should, be doing. Here are my best take-aways: 1. Do one less old thing you already know a client doesn’t care about – ... http://jwalcher.com/blog/top-take-aways-from-prsa-counselor%e2%80%99s-academy-conference-may-2011-las-vegas We’re looking for our next incredible intern. If you think you’ve got what it takes, send us your resume, cover letter and writing samples. Job description and requirements below: J. Walcher Communications is seeking a creative and enthusiastic individual to work part-time as public relations intern (minimum 16 hours per week). J. Walcher ... http://jwalcher.com/blog/were-looking-for-a-spectacular-summer-intern As the public relations agency for the Lung Cancer Alliance's San Diego Breath of Hope Lung Cancer 5K Walk, we thought it would be a good idea for us talk the talk and walk the walk for what we were promoting.  Please join us on Sunday, May ... http://jwalcher.com/blog/breathofhopewalk