http://jwalcher.com/blog Who • What • Why • When • Where Fri, 16 Jul 2010 21:18:06 +0000 http://backend.userland.com/rss092 en We are Obama fans, so when we heard that Shepard Fairey, famous for the Obama and Obey art chose our office building in South Park for a mural installation as a part of the Museum of Contemporary Art San Diego exhibit, Viva la Revolucion, a multifaceted, international exhibition featuring works both ... http://jwalcher.com/blog/where-shepard-fairey-goes-his-flock-follows-j-walcher-communications%e2%80%99-building-adorned-with-urban-artist%e2%80%99s-mural I get over 1,000 e-mails a day – and this is nothing compared to journalists and reporters, whose attention PR professionals (like me) are clamoring to captivate. But as e-mail interaction has replaced the phone as the primary source of communication, it’s become increasingly difficult to get noticed. Like a plain-Jane ... http://jwalcher.com/blog/a-good-pitch-won%e2%80%99t-guarantee-you-coverage-%e2%80%93-but-a-smart-subject-line-will-get-you-noticed As printed in the San Diego Daily Transcript, June 11, 2010 Media Training for Tony - Alas, Too Late! If you’ve been under a rock for the past few months, as BP’s escaped oil gushes into the Gulf of Mexico and way beyond, trashing business, tourism and not the least, countless birds ... http://jwalcher.com/blog/media-training-for-tony [caption id="attachment_229" align="aligncenter" width="300" caption="Jean gets adjustment from James"][/caption] [caption id="attachment_233" align="aligncenter" width="225" caption="Rob dons the best eye protection in the world - Aqua Sphere goggles (client, yes, but they are great goggles)"][/caption] It's moving day at J.Walcher Communications as we get the boot (building's been sublet) from our grand office on ... http://jwalcher.com/blog/moving-day Thanks to Cheryl Bruser, Jewish Family Service's "Project SARAH," outreach coordinator, for her help in promoting Urban Solace's recent Urban Seder dinner and her kind words on Jewish Family Service's blog: A Very Special Urban Seder This just came in from Cheryl Bruser, our Project SARAH Outreach Coordinator: This Passover was indeed ... http://jwalcher.com/blog/a-very-special-night-indeed PRWEEK recently interviewed Jean Walcher and Caroline Counihan of InterContinental Hotels Group about JWalcher’s PR campaign for the launch of Hotel Indigo San Diego.   A quote from the client cites our work as informing the company’s “best practices:”  “…the campaign is informing best practices across IHG's entire portfolio of hotels, which include ... http://jwalcher.com/blog/jwalcher-communications-work-on-the-hotel-indigo-san-diego-launch-featured-in-prweek WHEN THE MEDIA CALLS, CALL YOUR PR AGENCY!  HERE’S WHY: (This post is dedicated to all of our wonderful clients) Clients pay us for media representation! We make clients’ life easier, save their time, save their money and mine their media opportunities We lighten the reporter’s life too: facilitate interviews, provide background information, stats, ... http://jwalcher.com/blog/when-the-media-calls-call-your-pr-agency They say any publicity is good publicity. Well… Sometimes that is, in fact, true. PR pros can turn even the worst situation, or a major national/international news headline, into a newsworthy opportunity to position a client front and center in the media and make the public more aware of a client’s ... http://jwalcher.com/blog/making-waves-in-pr So my mom is on Facebook. Though she rarely signs in and hasn’t posted anything since the day she opened her account – she’s taken the steps to joining the Social Media revolution by just putting her name out there. The problem is, if she were a business, her blank page would ... http://jwalcher.com/blog/social-media-the-rules-of-engagement I can only think that Tiger Woods’ recent public apology must have been prescribed by his therapist, because I can’t believe that a professional public relations advisor would have recommended it. When a body-language “expert” on NPR opined that Tiger Woods’ body language revealed his “insincerity” while apologizing for his infidelities ... http://jwalcher.com/blog/oh-tiger-stifle-thy-roar