Four for Four at Bernays
Written by Jacqueline Edelman
Wednesday, 12 October 2011 07:25
JWC Sweeps The Bernays Awards
We’re thrilled to announce that we’ve won four Edward L. Bernays Mark of Excellence Awards from the Public Relations Society of America (PRSA), San Diego/Imperial Counties Chapter.
PRSA’s annual awards program recognizes the industry’s best tactics, campaigns and professionals in categories including media relations, community relations, crisis communications and special events.
The JWC team received two Bronze Bernays Awards Mark of Excellence (the highest honor you can receive) in the “Creative Tactics” and “Digital Press Kits” categories; a Silver Bernays Award Mark of Merit for “Events & Observances More Than Seven Days”; and a Bronze Bernays Award Mark of Merit for “Press Kits.”
Bronze Mark of Excellence for “Creative Tactics”:Proper Gastropub Harry Potter Promotion
Tying into the release of the latest Harry Potter movie with development of a “Butterbeer” promotion and a Harry Potter trivia social media campaign. The restaurant experienced a 30 percent spike in sales and gained a large number of engaged social media fans and followers.
Bronze Mark of Excellence for “Online/Digital/Media Kits”: California Athletic Trainers’ Association
To help define the role of an athletic trainer to legislators and raise awareness about the safety issues that exist without state regulation of their profession, JWC created a digital press kit with fact sheets and a video PSA urging legislators to approve a proposed athletic training bill. The information and education delivered resulted in the bill’s 100 percent affirmative vote.
Silver Mark of Merit for “Events & Observances More Than Seven Days”: U.S. Parachute Association National Skydiving Championships 2010
For the U.S. Parachute Association (USPA) National Skydiving Championships, JWC used extensive research, pitching and coordination to target localized media to promote winners around the country. Trackable coverage included features in 85 regional print, broadcast and online outlets from coast-to-coast.
Bronze Mark of Excellence for “Press Kits/Media Kits”: Home Again Project 25 Press Kit (United Way of San Diego County)
To explain chronic homelessness and the progress of “Project 25, Home Again’s Frequent User Initiative” JWC developed a press kit to promote the importance of permanent supportive housing. Materials included milestone press releases, statistics and fact sheets. JWC exceeded its local media goals, achieving ..over 20 broadcast and more than 20 print stories.