Who, What, Where, When, why

What Target did wrong in its PR crisis

*This article originally appeared in the San Diego Daily Transcript on January 9, 2014 Until last month, I would have bet that Target would be on the short list of…
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JWC Hires Team Member, Promotes Two Others

Big changes are happening at JWC! The firm recently expanded its team with the addition of Jenna Brossman as account executive, and promoted Sandy Young to account supervisor and Ashley Shafer to…
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Jumping for Joy…and PR?

Here at J. Walcher Communications, we immerse ourselves in our clients’ business – it’s key to our success in helping them accomplish their goals. Recently, we took our client research…
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JWC Receives Top Award for Social Media

We won! J. Walcher Communications has received an Edward L. Bernays Mark of Excellence Award from the Public Relations Society of America (PRSA), San Diego/Imperial Counties Chapter in the “Social…
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The ABCs of RFPs

**This article originally appeared in the San Diego Daily Transcript on August 13, 2013 A Request for Proposal (RFP) arrives and your immediate thought is a positive one: new business,…
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LIVESTRONG’s PR Staff Talks Crisis

When Lance Armstrong confessed to Oprah Winfrey his life of illegal doping, we weren’t the only ones shocked and surprised. Just six days before, the two person PR team with…
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What’s a Hashtag Got to Do With It?

Guest post by our PR Assistant Ashley Weaver We’ve all seen them. We all use them, or at least we should. The basic idea of a hashtag is to use…
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The 20 Most Used PR Jargon Words … with a JWC Twist

What ARE the “20 worst jargon words” public relations people use according to journalists? A post on Ragan PR Daily by Gini Dietrich cited PR agency twelve thirty eight’s study…
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Should you change your company’s name? Not if you can help it

**This article originally appeared in the San Diego Daily Transcript on January 8, 2013. Item: San Diego Convention & Visitors Bureau changes its name to San Diego Tourism Authority. Marketing…
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JWC Goes 4-for-4 at The Bernays Awards

We are honored to have received four Edward L. Bernays Awards from the Public Relations Society of America (PRSA), San Diego/Imperial Counties Chapter. Laura Walcher of JWC also received The…
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