Category: Public Relations

Five Ways to Maximize Earned Media Exposure

It’s something we advise our clients of all the time: Media coverage should never be “one and done.” While there’s no denying the power of earned media when it comes…
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Jean Walcher Shares a Lesson Learned with Crain’s San Diego

Crain’s San Diego’s ongoing “If I Knew Then” series asks “executives, entrepreneurs and business leaders about mistakes that have shaped their business philosophy.” In the latest column, JWC President Jean…
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PRSA

JWC Receives Three Edward L. Bernays Awards

                            J. Walcher Communications (JWC), a top San Diego public relations agency, has received three Edward L….
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5 Ws

Five Ws with … San Diego County Bar Foundation

At J. Walcher Communications, we help organizations of all sizes expand their business and give their brands a bigger voice. One such organization is the San Diego County Bar Foundation…
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Sandy Young Named to San Diego Metro’s 2017 40 Under 40 Awards

We’re sending a big congrats today to JWC’s Vice President Sandy Young for not only winning San Diego Metro’s 17th annual 40 Under 40 Awards, but for also making the…
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Online Review

Everyone’s a Critic: How to Respond to Online Reviews

Written by PR Assistant Amanda Rubalcava. Whether searching through ratings on TripAdvisor or skimming lists on Yelp for the best burger in town, it’s no secret that online reviews often rule…
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Shared Space AD

Shared Office Space Available

Are You a Digital Marketing, Graphic Designer or Marketing/PR Pro? Work Beside Us in Our Shared Office Our airy, sunlit South Park building has a desk available for rent! This…
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Jean Walcher photo

Making Tough Leadership Decisions

In the current issue of the Public Relations Society of America’s “Public Relations Tactics” newspaper, JWC President Jean Walcher talks about leading in the public relations industry, including 16 years…
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Digital Journalism Tools Reviewed

What’s Worth My Time? Digital Journalism Tools To Try (or Not)

                        After attending the San Diego Chapter Society of Professional Journalists’ panel on digital journalism earlier this spring, we…
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Behind-the-Scenes Tips and Tricks for Better Social Media Management

By Kristin Riemedio, PR Intern Merriam-Webster defines “social media” as “forms of electronic communication through which users create online communities to share information, ideas, personal messages and other content.” For…
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