Balboa Park Cultural Partnership
A collection of museums in San Diego’s famed Balboa Park, faced with a closing access bridge and challenged traffic patterns in the Park, joined forces to promote their collective offerings. With a six-month construction window on the bridge and the expected attendance drop, the partnership enlisted JWC to create a complete communications awareness campaign. From community relations to outdoor, online banners to signage, the program was designed to both inform and promote.
- Comprehensive campaign development and planning
- Marketing material creative, content generation and media planning
- Press relations and media messaging development