INCOSE (International Council on Systems Engineering)
An international nonprofit membership organization of system engineers that promotes international collaboration in systems engineering practice, education and research. The association challenged us with building awareness for the systems engineering profession and increase interest in the field as a viable – and burgeoning – profession. Since 2011, JWC’s goals have included growing membership and increasing profession visibility.
- Refinement of messaging into media-friendly and easy-to-understand terminology
- National press placement in relevant publications of key issues, as well as bylined article writing
- Generation of ongoing internal newsletter profiles of key personnel