Since its launch in 2012, ridesharing service Lyft has swept up the transportation industry with its easy-to-use app and friendly drivers. Lyft hired JWC to build its audience in San Diego County and establish strong brand equity. JWC is helping Lyft establish itself in the local market and diversify its user base, including millennials, seniors, baby boomers, tourists, business travelers, military, and the environmentally- and cost-conscious.
- Media relations
- Marketing and event consultation