United Way of San Diego County

The San Diego chapter of this national nonprofit has continually been challenged with communicating its true mission. By working with nonprofits, schools, businesses and community leaders, United Way of San Diego County tackles the complex social issues that impact every child and family in the region.

Typically seen as a fundraiser, this well-known entity needed help in messaging its new directives and changing the perception of a frequently misunderstood organization. JWC’s extensive community outreach experience was a perfect fit for the challenges faced.

Services include:

  • Local media coverage for yearly activities equal to over $593,000 in ad value
  • Media training and message development for key spokespeople
  • Press conference consultation and coordination