Hotel Indigo

For the grand opening of Hotel Indigo San Diego, InterContinental Hotels Group’s West Coast flagship location and San Diego’s first LEED-certified hotel, we drove local and national media coverage, reinforcing the hotel’s position as an upscale boutique brand. We leveraged social media channels (Facebook, Twitter) to engage with consumers; our ensuing work resulted in 14 TV segments and over 400 print and online stories. It was Hotel Indigo’s most successful launch in the U.S.