Working effectively with local, regional and national media.
As a San Diego PR firm, JWC knows local, regional and national media and how to effectively work with each of them. The results are proven – we are strategic and persistent in getting our clients’ messages included in print, broadcast and online media outlets.
Through extensive research we develop targeted and relevant pitches to attract the reporters, editors, producers and bloggers appropriate for the story. Our powerful national media database allows us to cull targeted lists that reach every area of the U.S., and beyond.
Based on years of experience, we know that we can’t send a press release out and sit back and wait for the media to call. It takes research, personalization, and often time, to build report and secure media coverage. We are proactive in getting results, as our clients can confirm.