Want to Start Marketing in China? Read this first!
Recently, the JWC team had the opportunity to have Bo Chen-Samuel as our intern, who is originally from China. Since we’re always looking to expand our social media skills and knowledge, we asked Chen-Samuel if she would give us a brief overview of the channels popular in China. What she presented, was a comprehensive, 27-page slide deck (ahem — overachiever :o)).
We invite you to view the presentation in its entirety:
“As the world’s second largest economy, China has a vast frontier for marketing opportunities. However, successfully reaching a targeted audience through China’s social media, such as Weibo and WeChat, can be very challenging and different from marketing in other countries. There are a few things that you should know about the Chinese social media network before diving in …”