Global maker of baby toys and products, San Diego-based Infantino hired JWC to promote the initial launch of its new product Fresh Squeezed, a line of tools that helps parents make and package homemade baby food into portable Squeeze Pouches. We developed a mommy-blogger campaign that resulted in multiple positive reviews, as well as received more traditional coverage in the Los Angeles Times’ Sunday paper, Denver Post, Chicago Tribune, Minnesota Parent, DallasChildBaby and Bay Area Parent. Our outreach capitalized on the increased interest in healthy/homemade food for children, as well as the portability of the pouches for busy families on-the-go. Of course we tested the line for ourselves, and learned that it’s not just for babies too!