United States Parachute Association
The national membership group for all skydivers is a body that sets policy and promotes safety at more than 240 USPA-affiliated skydiving schools and centers throughout the nation. Each year, USPA’s 35,000 members and hundreds of thousands of first-time jump students make more than 3 million jumps in the U.S.
Overcoming negative perceptions, raising awareness of the sport’s safety and promoting its multi-faceted “everyone can do it” aspects are its goals. Working with JWC, the organization has increased national, regional and local media relations in various markets to get their messages out.
- Research and pitch relevant story angles and statistics to communicate key messaging
- Publicize USPA’s annual and national events and competitions
- Consultation on sport-building angles and engagement