Working effectively with local, regional and national media.
As a top San Diego PR firm, JWC knows local, regional and national media and how to effectively work with each of them. The results are proven – we are strategic and proactive in getting our clients’ messages included in print, broadcast and online media outlets.
Through extensive research, we develop targeted and relevant pitches to attract the reporters, editors, producers, podcasters, hosts and bloggers appropriate for the story. Our powerful media database allows us to cull targeted lists that reach every area of the U.S., and beyond.
We also know that audiences are tuning into nontraditional media – including podcasts, Substack e-newsletters, YouTube and other live streamed shows. Digital influencers are reeling in audiences – some very niche and targeted – with their accessible content, and we know how to reach them.
Based on years of experience, we know that we can’t send a press release out and sit back and wait for the media to call. It takes research, personalization, and often time, to build rapport and secure media coverage. Our clients can confirm: We are proactive and persistent in getting results.
