Perfecting your message and delivery.
In intensive sessions, JWC teaches effective media management or simply how to improve spokespersons’ public speaking skills.
Media training is a process that can significantly empower company spokespersons as they undertake a relationship with the media and the public. Developing key company messages and learning how to deliver them consistently, articulately and persuasively will reinforce chances of influencing public opinion and build credibility as an expert and industry leader.
Media training sessions include discussion and lecture and mock video-taped interviews, followed by a thorough critique. Although the focus is dealing with the media, this exercise helps to develop one’s public speaking and/or sales capability as well.
JWC can also help identify public speaking opportunities with business and community groups, as well as trade show events and conferences.