California Athletic Trainers’ Association

The California Athletic Trainers’ Association’s (CATA) goal is to obtain licensure for athletic trainers in California – the ONLY state currently unregulated – by educating stakeholders about the importance of oversight as it relates to healthcare provided to athletes, patients and clients. We’ve helped CATA with its goal – increasing awareness about athletic trainers’ scope of work and need for licensure – by growing its social media presence, maintaining its website, creating messaging campaigns and outreach tools, and through media relations. We’ve also worked diligently to take the organization’s complicated subject matter and crafted it into clear, simple language so that materials and key points can be understood by CATA’s entire target audience, from 14 and up – from politicians to parents.