9 Marketing Tips for a Successful Restaurant
Dozens of new restaurants opened in San Diego County last year. Some flourish; many more already have – or will – close their doors. Why? Sometimes it’s a concept gone…
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What Target did wrong in its PR crisis
*This article originally appeared in the San Diego Daily Transcript on January 9, 2014 Until last month, I would have bet that Target would be on the short list of…
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The ABCs of RFPs
**This article originally appeared in the San Diego Daily Transcript on August 13, 2013 A Request for Proposal (RFP) arrives and your immediate thought is a positive one: new business,…
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The 20 Most Used PR Jargon Words … with a JWC Twist
What ARE the “20 worst jargon words” public relations people use according to journalists? A post on Ragan PR Daily by Gini Dietrich cited PR agency twelve thirty eight’s study…
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Should you change your company’s name? Not if you can help it
**This article originally appeared in the San Diego Daily Transcript on January 8, 2013. Item: San Diego Convention & Visitors Bureau changes its name to San Diego Tourism Authority. Marketing…
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The Column That Writes Itself …
(Featured in this month’s “Presidio Sentinel.”) You think it’s easy to write a column? C’mon. First, you have to think of something to write about – then, ponder what to say about said…
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Gotcha!
As printed in the Presidio Sentinel, San Diego, July 2010 I’m not sure whether it’s my parents’ depression-era heritage or a natural…um, thriftiness, but if there’s a discount coupon that…
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Media Training for Tony
As printed in the San Diego Daily Transcript, June 11, 2010 Media Training for Tony – Alas, Too Late! If you’ve been under a rock for the past few months,…
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Oh Tiger, Stifle thy Roar!
I can only think that Tiger Woods’ recent public apology must have been prescribed by his therapist, because I can’t believe that a professional public relations advisor would have recommended…
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