Bye-Bye UT: Time to Look for New Opportunities
Some of the names we’ve been reading for years come to mind – Lori Weisberg, John Wilkins, George Varga – as having deep knowledge of San Diego. When we see…
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Category: Public Relations
Why Marketers Should Get to Know ChatGPT and Why We Still Need Storytellers
Chat GPT generated definition of public relations. By: Arianna Georgi, SEO Consultant, J. Walcher Communications Every few years, our newsfeed is flooded with buzz about new AI technology that people…
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JWC Named “Employer of the Year” by Business for Good San Diego
J. Walcher Communications (JWC), a top San Diego public relations and marketing agency, and President Jean Walcher has been named “Employer of the Year” by Business For Good San Diego…
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No, “Public Relations” Does Not Mean We Go to Parties and Talk to People
Going home for the holidays? If you’re like some of us at JWC – your family does not understand what the heck you do. What does “public relations” even mean?! …
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5 Lessons I Learned as a New Mother in a Pandemic
By Sandy Young My 10-year-old daughter is learning to express her emotions after we adopted her from Taiwan a year ago. “ANGRY!” “SAD!” “Eeeeeeeeeeeeeee!” (That’s her happy squeal.) Although she…
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SEO and PR- I Can Tell That We are Going to be Friends
By: Arianna Georgi, SEO Consultant, J. Walcher Communications When determining your digital marketing strategy budget, putting together the pieces can be overwhelming. But there is a huge benefit to getting your…
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5 Bite-Sized Questions … with Monica Garske of SDtoday
JWC chats over coffee or lunch with members of the media to hear more about what they’re working on and how we can best assist them. Enjoy our new series…
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Forbes Names J. Walcher Communications One of The Nation’s Best PR Firms for 2021
J. Walcher Communications (JWC), a San Diego-based public relations and marketing firm, has been recognized by Forbes magazine as one of “America’s Best PR Agencies,” an inaugural list that ranks…
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JWC Receives Chair Award from Jewish Family Service
It’s not always easy to get pointed recognition from clients, but last week, we did. Since 2015, we’ve worked with Jewish Family Service (JFS), one of San Diego’s most impactful…
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Five Ways to Maximize Earned Media Exposure
It’s something we advise our clients of all the time: Media coverage should never be “one and done.” While there’s no denying the power of earned media when it comes…
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Jean Walcher Shares a Lesson Learned with Crain’s San Diego
Crain’s San Diego’s ongoing “If I Knew Then” series asks “executives, entrepreneurs and business leaders about mistakes that have shaped their business philosophy.” In the latest column, JWC President Jean…
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JWC Receives Three Edward L. Bernays Awards
J. Walcher Communications (JWC), a top San Diego public relations agency, has received three Edward L….
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Five Ws with … San Diego County Bar Foundation
At J. Walcher Communications, we help organizations of all sizes expand their business and give their brands a bigger voice. One such organization is the San Diego County Bar Foundation…
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Sandy Young Named to San Diego Metro’s 2017 40 Under 40 Awards
We’re sending a big congrats today to JWC’s Vice President Sandy Young for not only winning San Diego Metro’s 17th annual 40 Under 40 Awards, but for also making the…
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Everyone’s a Critic: How to Respond to Online Reviews
Written by PR Assistant Amanda Rubalcava. Whether searching through ratings on TripAdvisor or skimming lists on Yelp for the best burger in town, it’s no secret that online reviews often rule…
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Shared Office Space Available
Are You a Digital Marketing, Graphic Designer or Marketing/PR Pro? Work Beside Us in Our Shared Office Our airy, sunlit South Park building has a desk available for rent! This…
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Making Tough Leadership Decisions
In the current issue of the Public Relations Society of America’s “Public Relations Tactics” newspaper, JWC President Jean Walcher talks about leading in the public relations industry, including 16 years…
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What’s Worth My Time? Digital Journalism Tools To Try (or Not)
After attending the San Diego Chapter Society of Professional Journalists’ panel on digital journalism earlier this spring, we…
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Behind-the-Scenes Tips and Tricks for Better Social Media Management
By Kristin Riemedio, PR Intern Merriam-Webster defines “social media” as “forms of electronic communication through which users create online communities to share information, ideas, personal messages and other content.” For…
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JWC Wins PR Award for Consumer Products Media Coverage
J. Walcher Communications has been honored with a 2016 Edward L. Bernays Award by the Public Relations Society of America (PRSA), San Diego/Imperial Counties Chapter for its media relations work…
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J. Walcher Communications Adds Anza Borrego Foundation to Client Roster
J. Walcher Communications, a San Diego public relations and marketing agency, has been hired by Anza Borrego Foundation (ABF) to build public awareness of the Foundation and the wide variety…
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Client Coverage, Via Wired
Here’s the latest in national coverage for client United States Parachute Association, via WIRED. YOUR FIRST REACTION when watching Jeannie Bartholomew tumble out of an airplane will be, “Her jump has gone…
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Visual Storytelling
Written by JWC PR Assistant Asael Ruelas Vaquera. From reporters trying to capture the perfect picture to social media advertisers trying to engage their audiences with bold infographics, visuals have…
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J. Walcher Communications Names Sandy Young Vice President
J. Walcher Communications (JWC), a top San Diego public relations and marketing agency, has promoted Sandy Young from account supervisor to vice president. The position is a first for the boutique…
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J. Walcher Communications Awarded City and State Business Certifications
J. Walcher Communications (JWC), a top San Diego public relations firm, has been awarded Small Local Business Enterprise (SLBE), Women Business Enterprise (WBE), Disadvantaged Business Enterprise (DBE)…
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9 Marketing Tips for a Successful Restaurant
Dozens of new restaurants opened in San Diego County last year. Some flourish; many more already have – or will – close their doors. Why? Sometimes it’s a concept gone…
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The Sky’s the Limit: Running Successful Media Relations Campaigns (as told through skydiving coverage, how apropos)
Here at JWC, we know PR. It’s what we do. It’s where our expertise lies and what our clients count on us for. And while PR has many facets, one…
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Come work with JWC!
J. Walcher Communications is seeking creative and enthusiastic individuals to work part-time as public relations and marketing interns (minimum 15 hours per week). We’re a boutique agency specializing in local,…
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J. Walcher Communications Promotes Jenna Brossman and Ashley Weaver
J. Walcher Communications (JWC) has promoted Jenna Brossman to senior account executive and Ashley Weaver to assistant account executive. “I’ve been impressed by Jenna and Ashley’s contributions to the agency…
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3 Ways Not to Get on a Red Carpet … and other Takeaways from the San Diego Film Festival
I posted the above in the early morning hours of the day following the 14th Annual San Diego Film Festival’s Opening Night, premiering “Septembers of Shiraz” and featuring…
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10 Lessons Learned During My JWC Internship
Written by PR Assistant Elpin Keshishzadeh An internship can offer great learning experiences, skill-building tasks and opportunities to learn from mistakes. But above all, it’s the perfect place to accumulate…
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It’s the New (Er … Old?) Ashley!
There will always be a place with the J. Walcher Communications team for an Ashley. Soon after we said our goodbyes to Ashley Shafer, we reopened our doors to Ashley…
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Snapshot: How Your PR Internship is Different from College
Written by JWC PR Assistant Audrey Buchanan Let’s face it, as much as your college professors claim to simulate their classes to be like the real word, the only thing…
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Multiple Summer Internship Opportunities Available
J. Walcher Communications Public Relations and Marketing Summer Internship J. Walcher Communications is seeking creative and enthusiastic individuals to work part-time as public relations and marketing interns (minimum 15 hours…
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What Can Mobile do for You?
Written by JWC PR Assistant Audrey Buchanan A recent brief, Forrester Predictions 2015: Most Brands will Underinvest in Mobile, gives marketing leaders insight on how to avoid the norm of…
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J. Walcher Communications Adds Hazard Center to Client Roster
J. Walcher Communications, a public relations agency based in San Diego, has been hired by Hazard Center in Mission Valley to create and implement a branding campaign that uses an…
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J. Walcher Communications Honored by PRSA, San Diego Press Club
J. Walcher Communications, a top public relations agency in San Diego, received an Edward L. Bernays Mark of Excellence Award from the Public Relations Society of America (PRSA), San Diego/Imperial…
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Why We’re AP Style Sticklers
Who cares whether a person uses one space or two between two sentences or if “gray” is spelled “grey”?* We do. So does the Associated Press. The AP Stylebook has…
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The 10 Best Social Media Tools (That You’re Probably Not Using)
JWC had the opportunity to attend Social Fresh WEST in October – the original social marketing conference. Assistant Account Executive Ashley Shafer wrote a blog post about the 10 most…
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How Smarter Listening Builds Better Relationships
Great social media campaigns engage stakeholders and build relationships with customers. We know that, right? But how can companies create campaigns that reach their audiences in ways that will get…
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JWC Adds San Diego Film Foundation & The San Diego Film Festival to Client Roster
J. Walcher Communications, a public relations agency based in San Diego, has been hired by the San Diego Film Foundation to promote the San Diego Film Festival. The 2014 Festival is…
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We’re Hiring Interns!
J. Walcher Communications is seeking two creative and enthusiastic individuals to work part-time as public relations interns (minimum 15 hours per week). We’re a boutique agency specializing in local, regional/national…
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Working with #Millennials (and Breaking the Stereotypes)
We know, we know. You hate us. We’re smart, hardworking, loyal, humble and we intimidate you. Oh wait … you don’t think those things about millennials? How could you not?…
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Save Your Money – Post Organic!
Ever have a window pop up on a Facebook page you manage, asking you to “boost” your post? Boosting a post may not be the answer to successful engagement on…
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J. Walcher Communications Works with The San Diego Council on Literacy for its Fifth Annual “Eat.Drink.Read. A Culinary Event for Literacy”
J. Walcher Communications, a San Diego-based public relations agency, is providing pro bono PR support to the San Diego Council on Literacy (SDCOL) for the third straight year to promote…
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Top 10 Takeaways from the 2014 PRSA Western District Conference
This year, the annual Public Relations Society of America (PRSA) Western District Conference came to San Diego, and we had the chance to learn and share our expertise with peers…
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What Do the New Facebook Admin Settings Mean for “Social Media Management by Committee”?
If you’re an administrator on multiple Facebook pages and social media management is shared among the client and PR agency, Facebook is instating a new rule on Feb. 20 that…
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JWC Works with Balboa Park Institutions during Cabrillo Bridge Retrofit
We’re huge fans of Balboa Park here, so our recent client addition is a great fit! JWC has been hired by the cultural institutions on the west end of Balboa…
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What Target did wrong in its PR crisis
*This article originally appeared in the San Diego Daily Transcript on January 9, 2014 Until last month, I would have bet that Target would be on the short list of…
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JWC Hires Team Member, Promotes Two Others
Big changes are happening at JWC! The firm recently expanded its team with the addition of Jenna Brossman as account executive, and promoted Sandy Young to account supervisor and Ashley Shafer to…
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