Category: Social Marketing

How to explain public relations.

No, “Public Relations” Does Not Mean We Go to Parties and Talk to People

Going home for the holidays? If you’re like some of us at JWC – your family does not understand what the heck you do. What does “public relations” even mean?! …
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SEO - Search Engine Optimization

SEO and PR- I Can Tell That We are Going to be Friends

By: Arianna Georgi, SEO Consultant, J. Walcher Communications When determining your digital marketing strategy budget, putting together the pieces can be overwhelming. But there is a huge benefit to getting your…
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Shared Space AD

Shared Office Space Available

Are You a Digital Marketing, Graphic Designer or Marketing/PR Pro? Work Beside Us in Our Shared Office Our airy, sunlit South Park building has a desk available for rent! This…
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Behind-the-Scenes Tips and Tricks for Better Social Media Management

By Kristin Riemedio, PR Intern Merriam-Webster defines “social media” as “forms of electronic communication through which users create online communities to share information, ideas, personal messages and other content.” For…
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Luring Customers with PokémonGo: Marketing Opportunities for Small Businesses

PokémonGo is sweeping the globe, capturing the attention and dedication of smartphone users EVERYWHERE. I, somewhat embarrassingly, am one such crazed player… I was a huge fan of Pokémon as…
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A Whole New Instagram World

via GIPHY As marketers, we love Instagram and its ability to connect people with brands from across the globe. Boasting 300 million monthly active users, engagement on Instagram is 15…
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The 10 Best Social Media Tools (That You’re Probably Not Using)

JWC had the opportunity to attend Social Fresh WEST in October – the original social marketing conference. Assistant Account Executive Ashley Shafer wrote a blog post about the 10 most…
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Top 10 Takeaways from the 2014 PRSA Western District Conference

This year, the annual Public Relations Society of America (PRSA) Western District Conference came to San Diego, and we had the chance to learn and share our expertise with peers…
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What Do the New Facebook Admin Settings Mean for “Social Media Management by Committee”?

If you’re an administrator on multiple Facebook pages and social media management is shared among the client and PR agency, Facebook is instating a new rule on Feb. 20 that…
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What’s a Hashtag Got to Do With It?

Guest post by our PR Assistant Ashley Weaver We’ve all seen them. We all use them, or at least we should. The basic idea of a hashtag is to use…
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