Category: Social Media

Posted on November 2, 2023 by Arianna Georgi.

The Importance of Becoming a Thought Leader on LinkedIn in 2023

LinkedIn’s Increased Focus on Expert Content and Connections LinkedIn has always been an outlier in the world of “social media platforms.” Instead of sharing clever jokes, or back-to-school pictures of…
Read more

Posted on May 31, 2023 by JWC Interns.

TikTok for Businesses: Copyright-Smart Tips for Leveraging Commercial Sounds

By Lauren Wright, 2023 Spring Intern TikTok has blown up in recent years, proving to be a valuable tool for businesses to market themselves to new and younger audiences in…
Read more

Posted on March 22, 2023 by JWC Interns.

Why Marketers Should Get to Know ChatGPT and Why We Still Need Storytellers

Chat GPT generated definition of public relations. By: Arianna Georgi, SEO Consultant, J. Walcher Communications Every few years, our newsfeed is flooded with buzz about new AI technology that people…
Read more

Posted on November 23, 2022 by JWC Interns.

No, “Public Relations” Does Not Mean We Go to Parties and Talk to People

Going home for the holidays? If you’re like some of us at JWC – your family does not understand what the heck you do. What does “public relations” even mean?! …
Read more

Posted on September 1, 2017 by JWC Interns.

Everyone’s a Critic: How to Respond to Online Reviews

Written by PR Assistant Amanda Rubalcava. Whether searching through ratings on TripAdvisor or skimming lists on Yelp for the best burger in town, it’s no secret that online reviews often rule…
Read more

Posted on August 24, 2017 by Jean Walcher.

Shared Office Space Available

Are You a Digital Marketing, Graphic Designer or Marketing/PR Pro? Work Beside Us in Our Shared Office Our airy, sunlit South Park building has a desk available for rent! This…
Read more

Posted on May 22, 2017 by JWC Interns.

Behind-the-Scenes Tips and Tricks for Better Social Media Management

By Kristin Riemedio, PR Intern Merriam-Webster defines “social media” as “forms of electronic communication through which users create online communities to share information, ideas, personal messages and other content.” For…
Read more

Posted on August 8, 2016 by Ashley Weaver.

Social Media: Do’s, Don’ts and What’s New

Written by JWC PR Assistant Amanda Rubalcava. Becoming an active player in this ever-evolving social media game has become crucial for public relations agencies and their clients. Clients depend on their…
Read more

Posted on April 20, 2016 by Sandy Young.

Visual Storytelling

Written by JWC PR Assistant Asael Ruelas Vaquera. From reporters trying to capture the perfect picture to social media advertisers trying to engage their audiences with bold infographics, visuals have…
Read more

Posted on April 12, 2016 by Ashley Weaver.

A Whole New Instagram World

via GIPHY As marketers, we love Instagram and its ability to connect people with brands from across the globe. Boasting 300 million monthly active users, engagement on Instagram is 15…
Read more