Five Ways to Maximize Earned Media Exposure
It’s something we advise our clients of all the time: Media coverage should never be “one and done.” While there’s no denying the power of earned media when it comes…
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Category: Marketing
Everyone’s a Critic: How to Respond to Online Reviews
Written by PR Assistant Amanda Rubalcava. Whether searching through ratings on TripAdvisor or skimming lists on Yelp for the best burger in town, it’s no secret that online reviews often rule…
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Shared Office Space Available
Are You a Digital Marketing, Graphic Designer or Marketing/PR Pro? Work Beside Us in Our Shared Office Our airy, sunlit South Park building has a desk available for rent! This…
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Luring Customers with PokémonGo: Marketing Opportunities for Small Businesses
PokémonGo is sweeping the globe, capturing the attention and dedication of smartphone users EVERYWHERE. I, somewhat embarrassingly, am one such crazed player… I was a huge fan of Pokémon as…
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9 Marketing Tips for a Successful Restaurant
Dozens of new restaurants opened in San Diego County last year. Some flourish; many more already have – or will – close their doors. Why? Sometimes it’s a concept gone…
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3 Ways Not to Get on a Red Carpet … and other Takeaways from the San Diego Film Festival
I posted the above in the early morning hours of the day following the 14th Annual San Diego Film Festival’s Opening Night, premiering “Septembers of Shiraz” and featuring…
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What Can Mobile do for You?
Written by JWC PR Assistant Audrey Buchanan A recent brief, Forrester Predictions 2015: Most Brands will Underinvest in Mobile, gives marketing leaders insight on how to avoid the norm of…
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J. Walcher Communications Adds Hazard Center to Client Roster
J. Walcher Communications, a public relations agency based in San Diego, has been hired by Hazard Center in Mission Valley to create and implement a branding campaign that uses an…
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The 10 Best Social Media Tools (That You’re Probably Not Using)
JWC had the opportunity to attend Social Fresh WEST in October – the original social marketing conference. Assistant Account Executive Ashley Shafer wrote a blog post about the 10 most…
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Working with #Millennials (and Breaking the Stereotypes)
We know, we know. You hate us. We’re smart, hardworking, loyal, humble and we intimidate you. Oh wait … you don’t think those things about millennials? How could you not?…
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