Category: Marketing

Posted on March 22, 2023 by JWC Interns.

Why Marketers Should Get to Know ChatGPT and Why We Still Need Storytellers

Chat GPT generated definition of public relations. By: Arianna Georgi, SEO Consultant, J. Walcher Communications Every few years, our newsfeed is flooded with buzz about new AI technology that people…
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Posted on November 23, 2022 by JWC Interns.

No, “Public Relations” Does Not Mean We Go to Parties and Talk to People

Going home for the holidays? If you’re like some of us at JWC – your family does not understand what the heck you do. What does “public relations” even mean?! …
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Posted on June 27, 2022 by Sandy Young.

SEO and PR- I Can Tell That We are Going to be Friends

By: Arianna Georgi, SEO Consultant, J. Walcher Communications When determining your digital marketing strategy budget, putting together the pieces can be overwhelming. But there is a huge benefit to getting your…
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Posted on April 18, 2018 by Ashley Weaver.

Five Ways to Maximize Earned Media Exposure

It’s something we advise our clients of all the time: Media coverage should never be “one and done.” While there’s no denying the power of earned media when it comes…
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Posted on September 1, 2017 by JWC Interns.

Everyone’s a Critic: How to Respond to Online Reviews

Written by PR Assistant Amanda Rubalcava. Whether searching through ratings on TripAdvisor or skimming lists on Yelp for the best burger in town, it’s no secret that online reviews often rule…
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Posted on August 24, 2017 by Jean Walcher.

Shared Office Space Available

Are You a Digital Marketing, Graphic Designer or Marketing/PR Pro? Work Beside Us in Our Shared Office Our airy, sunlit South Park building has a desk available for rent! This…
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Posted on July 22, 2016 by Ashley Weaver.

Luring Customers with PokémonGo: Marketing Opportunities for Small Businesses

PokémonGo is sweeping the globe, capturing the attention and dedication of smartphone users EVERYWHERE. I, somewhat embarrassingly, am one such crazed player… I was a huge fan of Pokémon as…
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Posted on January 18, 2016 by Laura Walcher.

9 Marketing Tips for a Successful Restaurant

Dozens of new restaurants opened in San Diego County last year. Some flourish; many more already have – or will – close their doors. Why? Sometimes it’s a concept gone…
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Posted on October 15, 2015 by Sandy Young.

3 Ways Not to Get on a Red Carpet … and other Takeaways from the San Diego Film Festival

    I posted the above in the early morning hours of the day following the 14th Annual San Diego Film Festival’s Opening Night, premiering “Septembers of Shiraz” and featuring…
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Posted on March 6, 2015 by Jenna Brossman.

What Can Mobile do for You?

Written by JWC PR Assistant Audrey Buchanan A recent brief, Forrester Predictions 2015: Most Brands will Underinvest in Mobile, gives marketing leaders insight on how to avoid the norm of…
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