DSP, SoLoMo, KPI … Huh?!

Acronyms were the hot topic at Interactive Day San Diego last month, where the region’s digital marketers gathered to share knowledge in this ever-changing arena, and throw out tremendous amounts of digital marketing buzzwords.

Here’s my cheat sheet on a few acronyms to know – can you define them?:

  • TL;DR
  • SoLoMo
  • KPI
  • DMP or BADB
  • DSP
  • SDX
  • “If you obey all the rules, you miss all the fun.” – said who?



Receive an email from someone that really should be a master’s thesis? Best reply is “Too long; didn’t read.” This is courtesy keynote David Shing (aka “Shingy”), AOL’s digital prophet.


Social-local-mobile – making mobile-friendly searches based on geographic location and social media networks – especially important for males, as they use mobile phones/tablets more, according to Shingy (yes, that’s what he calls himself).


Key performance indicators – These are the measurements used to determine success. You should always have clearly defined KPIs and refer back to them throughout the process.


Data management platform – a piece of software that gathers and sorts data that’s useful for media, businesses and marketers, especially regarding online advertising. Big Ass Database is an alternative nickname from Adrian Vender of efusion.


Demand-side platform – a system that allows the purchase and management of digital advertising, such as Quantcast or Rocket Fuel.


This is the new name for the San Diego Ad Club: a “media, marketing and technology organization where agencies, brands, publishers and start-ups intersect.”

Lastly, “If you obey all the rules, you miss all the fun,” said Katherine Hepburn. A good reminder that great social media and digital marketing campaigns and ideas don’t come from following the status quo.