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WHEN THE MEDIA CALLS, CALL YOUR PR AGENCY!  HERE’S WHY:

(This post is dedicated to all of our wonderful clients)

• Clients pay us for media representation!
• We make clients’ life easier, save their time, save their money and mine their media opportunities
• We lighten the reporter’s life too: facilitate interviews, provide background information, stats, visuals, etc. We understand that the reporter doesn’t want us to be our clients’ gatekeeper – and we don’t, unless necessary.  We prepare clients for the subject of the interview, the nature of the reporter and media outlet and deadlines
• In representing clients, we routinely contact reporters in the course of what might be an in-progress pitch or a new pitch, and our effectiveness is weakened if we don’t know they’ve called the client directly
• If we don’t know the reporter well, it gives us the opportunity to forge a relationship and to make future contacts on the client’s behalf more effective
• We can often enhance the story when we know the reporter’s angle.  We might offer another source, or a fact about the issue neither the client nor the media knows