Category: Public Relations

Jumping for Joy…and PR?

Here at J. Walcher Communications, we immerse ourselves in our clients’ business – it’s key to our success in helping them accomplish their goals. Recently, we took our client research…
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JWC Receives Top Award for Social Media

We won! J. Walcher Communications has received an Edward L. Bernays Mark of Excellence Award from the Public Relations Society of America (PRSA), San Diego/Imperial Counties Chapter in the “Social…
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The ABCs of RFPs

**This article originally appeared in the San Diego Daily Transcript on August 13, 2013 A Request for Proposal (RFP) arrives and your immediate thought is a positive one: new business,…
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The 20 Most Used PR Jargon Words … with a JWC Twist

What ARE the “20 worst jargon words” public relations people use according to journalists? A post on Ragan PR Daily by Gini Dietrich cited PR agency twelve thirty eight’s study…
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Should you change your company’s name? Not if you can help it

**This article originally appeared in the San Diego Daily Transcript on January 8, 2013. Item: San Diego Convention & Visitors Bureau changes its name to San Diego Tourism Authority. Marketing…
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JWC Goes 4-for-4 at The Bernays Awards

We are honored to have received four Edward L. Bernays Awards from the Public Relations Society of America (PRSA), San Diego/Imperial Counties Chapter. Laura Walcher of JWC also received The…
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SEO for Dummies: Four quick tips to boost SEO

Co-written by Ashley Shafer and Stephanie Breneman Whether it’s small or big business, increasing online visibility through search engine optimization (SEO) is key to a company’s growth and future success….
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Traversing the Trade Show – PR Agency Style

Trade shows and industry events can be long and boring, but PR, marketing and other communication professionals can make the most of their time, and their client’s money, by following…
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Talking sMACk: 7 Tips and Tidbits from Media and Communications (MAC) Days

7 Tips and Tidbits from Media and Communications (MAC) Days

How to Love Your PR Agency

Time-Honored Agency/Client Partnership Techniques to Get the Most from Your PR Agency   Provide for Us We don’t know your business (yet). You know your business. Provide us with your…
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