JWC Wins PR Award for Consumer Products Media Coverage
J. Walcher Communications has been honored with a 2016 Edward L. Bernays Award by the Public Relations Society of America (PRSA), San Diego/Imperial Counties Chapter for its media relations work launching iFLY San Diego, the first indoor skydiving facility in the local market.
In a media sweep, the agency successfully secured multiple live shots on every local TV station (22 TV stories; more than 66 separate hits), a front-page feature in The San Diego Union-Tribune and numerous key stories in local lifestyle outlets. JWC invited reporters to experience iFLY for themselves and nearly everyone posted about their experience on social media. JWC coordinated three, week-long radio promotions – including a visit and on-air promotion with
JWC also coordinated three, week-long radio promotions – including a visit and on-air promotion with hip-hop star Flo Rida. The agency was recognized in the “consumer products and services” category with a Bronze Bernays “Mark of Merit” award.