New Print Pubs Still Popping Up
The debate continues. Will traditional print media drown as the reign of web alternatives wash away ink smudges that depreciate our clothes and coffee sleeves?
As journalists, we hope not. And in fact, recent news concludes that print publications aren’t disappearing, just changing, and new ones seem to be popping up all over the place.
Modern Luxury just introduced their premiere issue of Brides California, a thick 168-page booklet of stunning design and colorful photography made for the newly engaged (or romantically delusional) reader planning the biggest day of her life. We can only speculate why a flashy magazine would be unveiled amid what some call “the end of the printed age,” but it’ll probably do just fine because it successfully does two things: 1) targets a very specific audience and 2) covers a trending topic.
Business publication SD Metro published an article on Paras Newsstand, who says they receive a list of new titles every few weeks. The article says, “While the traditional print-reader is aging, new trends are attracting the younger digital generation to print.”
Did you catch that? Hitting trends is important. And in the case of Brides California, the wedding-fever generated from popular social media site Pinterest probably doesn’t hurt – but more on that in this post.
Former French Vogue editor Carine Roitfeld has birthed her namesake upscale fashion magazine, CR Fashion Book, which is on sale starting this month. Another debuting title is Du Jour Magazine, the product of esteemed Elle and InStyle editors Keith Pollock and Nicole Vecchiarelli. Like CR, Du Jour is a compilation of fashion and luxury content meant for one very specific reader – the rich one. This New York Times article writes that even to receive Du Jour, you must have an average net worth of at least $5 million. Hm, let us check our coin purses…
The print consumer has not disappeared. He/She is the reader of trend news. And we’re glad. Truth be told, we don’t mind the occasional ink smudge on our blouses, as long as it’s telling people that we are among the loyal group still consuming print media.