Who, What, Where, When, why
JWC Receives Top Award for Social Media
We won! J. Walcher Communications has received an Edward L. Bernays Mark of Excellence Award from the Public Relations Society of America (PRSA), San Diego/Imperial Counties Chapter in the “Social…
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The ABCs of RFPs
**This article originally appeared in the San Diego Daily Transcript on August 13, 2013 A Request for Proposal (RFP) arrives and your immediate thought is a positive one: new business,…
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LIVESTRONG’s PR Staff Talks Crisis
When Lance Armstrong confessed to Oprah Winfrey his life of illegal doping, we weren’t the only ones shocked and surprised. Just six days before, the two person PR team with…
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What’s a Hashtag Got to Do With It?
Guest post by our PR Assistant Ashley Weaver We’ve all seen them. We all use them, or at least we should. The basic idea of a hashtag is to use…
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The 20 Most Used PR Jargon Words … with a JWC Twist
What ARE the “20 worst jargon words” public relations people use according to journalists? A post on Ragan PR Daily by Gini Dietrich cited PR agency twelve thirty eight’s study…
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Should you change your company’s name? Not if you can help it
**This article originally appeared in the San Diego Daily Transcript on January 8, 2013. Item: San Diego Convention & Visitors Bureau changes its name to San Diego Tourism Authority. Marketing…
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JWC Goes 4-for-4 at The Bernays Awards
We are honored to have received four Edward L. Bernays Awards from the Public Relations Society of America (PRSA), San Diego/Imperial Counties Chapter. Laura Walcher of JWC also received The…
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New Print Pubs Still Popping Up
The debate continues. Will traditional print media drown as the reign of web alternatives wash away ink smudges that depreciate our clothes and coffee sleeves? As journalists, we hope not….
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SEO for Dummies: Four quick tips to boost SEO
Co-written by Ashley Shafer and Stephanie Breneman Whether it’s small or big business, increasing online visibility through search engine optimization (SEO) is key to a company’s growth and future success….
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Traversing the Trade Show – PR Agency Style
Trade shows and industry events can be long and boring, but PR, marketing and other communication professionals can make the most of their time, and their client’s money, by following…
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