Category: Social Media

Behind-the-Scenes Tips and Tricks for Better Social Media Management

By Kristin Riemedio, PR Intern Merriam-Webster defines “social media” as “forms of electronic communication through which users create online communities to share information, ideas, personal messages and other content.” For…
Read more

Social Media: Do’s, Don’ts and What’s New

Written by JWC PR Assistant Amanda Rubalcava. Becoming an active player in this ever-evolving social media game has become crucial for public relations agencies and their clients. Clients depend on their…
Read more

Visual Storytelling

Written by JWC PR Assistant Asael Ruelas Vaquera. From reporters trying to capture the perfect picture to social media advertisers trying to engage their audiences with bold infographics, visuals have…
Read more

A Whole New Instagram World

via GIPHY As marketers, we love Instagram and its ability to connect people with brands from across the globe. Boasting 300 million monthly active users, engagement on Instagram is 15…
Read more

9 Marketing Tips for a Successful Restaurant

Dozens of new restaurants opened in San Diego County last year. Some flourish; many more already have – or will – close their doors. Why? Sometimes it’s a concept gone…
Read more

A JWC ‘How-To’: Create an Awesome Social Media Post

Written with assistance by JWC PR Assistant Elpin Keshishzadeh Creating a social media post is easy. Creating interesting content, though time consuming, can involve more thought, research and strategy. One measure…
Read more

What Can Mobile do for You?

Written by JWC PR Assistant Audrey Buchanan A recent brief, Forrester Predictions 2015: Most Brands will Underinvest in Mobile, gives marketing leaders insight on how to avoid the norm of…
Read more

Tips for Twitter Success: Do it Right!

Written by JWC PR Assistant Elpin Keshishzadeh The importance of Twitter for growing and established brands is no secret. In recent years, certain brands have grown in popularity due to a successful…
Read more

J. Walcher Communications Adds Hazard Center to Client Roster

J. Walcher Communications, a public relations agency based in San Diego, has been hired by Hazard Center in Mission Valley to create and implement a branding campaign that uses an…
Read more

The 10 Best Social Media Tools (That You’re Probably Not Using)

JWC had the opportunity to attend Social Fresh WEST in October – the original social marketing conference. Assistant Account Executive Ashley Shafer wrote a blog post about the 10 most…
Read more