Jumping for Joy…and PR?
Here at J. Walcher Communications, we immerse ourselves in our clients’ business – it’s key to our success in helping them accomplish their goals. Recently, we took our client research…
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Category: Public Relations
JWC Receives Top Award for Social Media
We won! J. Walcher Communications has received an Edward L. Bernays Mark of Excellence Award from the Public Relations Society of America (PRSA), San Diego/Imperial Counties Chapter in the “Social…
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The ABCs of RFPs
**This article originally appeared in the San Diego Daily Transcript on August 13, 2013 A Request for Proposal (RFP) arrives and your immediate thought is a positive one: new business,…
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The 20 Most Used PR Jargon Words … with a JWC Twist
What ARE the “20 worst jargon words” public relations people use according to journalists? A post on Ragan PR Daily by Gini Dietrich cited PR agency twelve thirty eight’s study…
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Should you change your company’s name? Not if you can help it
**This article originally appeared in the San Diego Daily Transcript on January 8, 2013. Item: San Diego Convention & Visitors Bureau changes its name to San Diego Tourism Authority. Marketing…
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JWC Goes 4-for-4 at The Bernays Awards
We are honored to have received four Edward L. Bernays Awards from the Public Relations Society of America (PRSA), San Diego/Imperial Counties Chapter. Laura Walcher of JWC also received The…
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SEO for Dummies: Four quick tips to boost SEO
Co-written by Ashley Shafer and Stephanie Breneman Whether it’s small or big business, increasing online visibility through search engine optimization (SEO) is key to a company’s growth and future success….
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Traversing the Trade Show – PR Agency Style
Trade shows and industry events can be long and boring, but PR, marketing and other communication professionals can make the most of their time, and their client’s money, by following…
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Talking sMACk: 7 Tips and Tidbits from Media and Communications (MAC) Days
7 Tips and Tidbits from Media and Communications (MAC) Days
How to Love Your PR Agency
Time-Honored Agency/Client Partnership Techniques to Get the Most from Your PR Agency Provide for Us We don’t know your business (yet). You know your business. Provide us with your…
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Five Things NOT to Say During Your PR Interview
While we all know the common rules that apply to job interviews (hopefully), like wear a suit, be prepared with copies of your resume and perhaps, most importantly, BE ON…
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Top Take-Aways from PRSA Counselor’s Academy Conference, May, 2011, Las Vegas
Top Take-Aways from PRSA Counselor’s Academy Conference, May, 2011, Las Vegas While conferences are designed to teach us new things, they also remind us of what we’re not, but should,…
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Are You Our Summer Intern?
We’re looking for our next incredible intern. If you think you’ve got what it takes, send us your resume, cover letter and writing samples. Job description and requirements below: J….
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So You’ve Got a Website – Now What?
Three Quick Tips to Freshen Up Your Website
Ode to Our Intern
Six Reasons We’ll Miss Our Intern Brianna Shannon
Are You Our Next Superstar Intern?
We’re looking for our next incredible intern. If you think you’ve got what it takes, send us your resume and cover letter. Job description and requirements below: J. Walcher Communications…
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J. Walcher is looking for one great account executive!
What we’re looking for… You: o Have at least three years of PR agency experience as an account executive o Are a strong, strategic and creative writer who…
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A Good Pitch Won’t Guarantee You Coverage – But a Smart Subject Line Will Get You Noticed
I get over 1,000 e-mails a day – and this is nothing compared to journalists and reporters, whose attention PR professionals (like me) are clamoring to captivate. But as e-mail…
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Media Training for Tony
As printed in the San Diego Daily Transcript, June 11, 2010 Media Training for Tony – Alas, Too Late! If you’ve been under a rock for the past few months,…
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A Very Special Night Indeed
Thanks to Cheryl Bruser, Jewish Family Service’s “Project SARAH,” outreach coordinator, for her help in promoting Urban Solace‘s recent Urban Seder dinner and her kind words on Jewish Family Service’s…
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JWalcher Communications’ Work on the Hotel Indigo San Diego Launch Featured in PRWEEK
PRWEEK recently interviewed Jean Walcher and Caroline Counihan of InterContinental Hotels Group about JWalcher’s PR campaign for the launch of Hotel Indigo San Diego. A quote from the client cites…
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When the Media Calls, Call Your PR Agency!
WHEN THE MEDIA CALLS, CALL YOUR PR AGENCY! HERE’S WHY: (This post is dedicated to all of our wonderful clients) Clients pay us for media representation! We make clients’ life easier,…
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Making Waves in PR
They say any publicity is good publicity. Well… Sometimes that is, in fact, true. PR pros can turn even the worst situation, or a major national/international news headline, into a…
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Oh Tiger, Stifle thy Roar!
I can only think that Tiger Woods’ recent public apology must have been prescribed by his therapist, because I can’t believe that a professional public relations advisor would have recommended…
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Making the Leap with USPA
I did it once, been propositioned to do it many times since then, and yes, I’d do it all again – in a heartbeat – cause it leaves you breathless,…
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