Category: Uncategorized

Posted on August 14, 2013 by Laura Walcher.

The ABCs of RFPs

**This article originally appeared in the San Diego Daily Transcript on August 13, 2013 A Request for Proposal (RFP) arrives and your immediate thought is a positive one: new business,…
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Posted on June 13, 2013 by Jean Walcher.

LIVESTRONG’s PR Staff Talks Crisis

When Lance Armstrong confessed to Oprah Winfrey his life of illegal doping, we weren’t the only ones shocked and surprised. Just six days before, the two person PR team with…
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Posted on May 31, 2013 by Sandy Young.

What’s a Hashtag Got to Do With It?

Guest post by our PR Assistant Ashley Weaver We’ve all seen them. We all use them, or at least we should. The basic idea of a hashtag is to use…
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Posted on February 22, 2013 by Laura Walcher.

The 20 Most Used PR Jargon Words … with a JWC Twist

What ARE the “20 worst jargon words” public relations people use according to journalists? A post on Ragan PR Daily by Gini Dietrich cited PR agency twelve thirty eight’s study…
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Posted on January 10, 2013 by Laura Walcher.

Should you change your company’s name? Not if you can help it

**This article originally appeared in the San Diego Daily Transcript on January 8, 2013. Item: San Diego Convention & Visitors Bureau changes its name to San Diego Tourism Authority. Marketing…
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Posted on October 9, 2012 by Jean Walcher.

JWC Goes 4-for-4 at The Bernays Awards

We are honored to have received four Edward L. Bernays Awards from the Public Relations Society of America (PRSA), San Diego/Imperial Counties Chapter. Laura Walcher of JWC also received The…
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Posted on September 21, 2012 by JWC Interns.

New Print Pubs Still Popping Up

The debate continues. Will traditional print media drown as the reign of web alternatives wash away ink smudges that depreciate our clothes and coffee sleeves? As journalists, we hope not….
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Posted on August 28, 2012 by JWC Interns.

SEO for Dummies: Four quick tips to boost SEO

Co-written by Ashley Shafer and Stephanie Breneman Whether it’s small or big business, increasing online visibility through search engine optimization (SEO) is key to a company’s growth and future success….
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Posted on August 1, 2012 by Jean Walcher.

Traversing the Trade Show – PR Agency Style

Trade shows and industry events can be long and boring, but PR, marketing and other communication professionals can make the most of their time, and their client’s money, by following…
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Posted on June 8, 2012 by JWC Interns.

Pinning Down Pinterest for PR

Co-written by Ashley Shafer and Ani Araya If only Pinterest would have included a caveat that read something like: WARNING: Side effects may include loss of hours and productivity, incessant…
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