JWC Works with Balboa Park Institutions during Cabrillo Bridge Retrofit

We’re huge fans of Balboa Park here, so our recent client addition is a great fit!

JWC has been hired by the cultural institutions on the west end of Balboa Park to help maintain attendance as the Cabrillo Bridge undergoes seismic retrofitting – limiting vehicular traffic over the bridge from January through April 2014.

We’re helping the San Diego Museum of Art, Mingei International Museum, San Diego Museum of Man, The Old Globe and Timken Museum of Art raise awareness that the west end institutions are open and active during construction, while also providing alternative route and parking information.

The “Balboa Park West End” campaign includes public relations; logo and website design and development; advertising; social media messaging; and marketing collateral.

Check it out here: http://BPWestEnd.org.