Category: Writing

Chat GPT what is PR

Why Marketers Should Get to Know ChatGPT and Why We Still Need Storytellers

Chat GPT generated definition of public relations. By: Arianna Georgi, SEO Consultant, J. Walcher Communications Every few years, our newsfeed is flooded with buzz about new AI technology that people…
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Online Review

Everyone’s a Critic: How to Respond to Online Reviews

Written by PR Assistant Amanda Rubalcava. Whether searching through ratings on TripAdvisor or skimming lists on Yelp for the best burger in town, it’s no secret that online reviews often rule…
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Snapshot: How Your PR Internship is Different from College

Written by JWC PR Assistant Audrey Buchanan Let’s face it, as much as your college professors claim to simulate their classes to be like the real word, the only thing…
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Why We’re AP Style Sticklers

Who cares whether a person uses one space or two between two sentences or if “gray” is spelled “grey”?* We do. So does the Associated Press. The AP Stylebook has…
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Save Your Money – Post Organic!

Ever have a window pop up on a Facebook page you manage, asking you to “boost” your post? Boosting a post may not be the answer to successful engagement on…
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The 20 Most Used PR Jargon Words … with a JWC Twist

What ARE the “20 worst jargon words” public relations people use according to journalists? A post on Ragan PR Daily by Gini Dietrich cited PR agency twelve thirty eight’s study…
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“Judgement” (sic) is Not Over Yet …

Yes, we at J. Walcher Communications are the people who will let a restaurant know when a word is misspelled on the menu. We will exclaim in horror at random…
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The Column That Writes Itself …

(Featured in this month’s “Presidio Sentinel.”) You think it’s easy to write a column? C’mon. First, you have to think of something to write about – then, ponder what to say about said…
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