Category: Writing

Posted on February 17, 2026 by Mariah Almasco.

Say less, influence more: Four tips in two minutes

At J. Walcher Communications, we know energy and time are humans’ most valuable currency. Kids, colleagues and clients are all vying for your attention.   To help our clients connect more…
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Posted on December 23, 2025 by Mariah Almasco.

6 PR predictions that will shape 2026 

What worked in PR last year won’t cut it in 2026, and AI (plus other trends) are widening the gap between strategic communication and background noise. New AI tools are…
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Posted on December 22, 2025 by Olivia Rodriguez.

DIY is DEAD – and the Top 5 AI Takeaways from JWC

What is next in AI?  As a top San Diego public relations and marketing agency, J. Walcher Communications turned to the world’s largest search marketing conference to find out.   Thousands of attendees in San Diego dove…
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Posted on March 22, 2023 by JWC Interns.

Why Marketers Should Get to Know ChatGPT and Why We Still Need Storytellers

Chat GPT generated definition of public relations. By: Arianna Georgi, SEO Consultant, J. Walcher Communications Every few years, our newsfeed is flooded with buzz about new AI technology that people…
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Posted on September 1, 2017 by JWC Interns.

Everyone’s a Critic: How to Respond to Online Reviews

Written by PR Assistant Amanda Rubalcava. Whether searching through ratings on TripAdvisor or skimming lists on Yelp for the best burger in town, it’s no secret that online reviews often rule…
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Posted on April 29, 2015 by Jenna Brossman.

Snapshot: How Your PR Internship is Different from College

Written by JWC PR Assistant Audrey Buchanan Let’s face it, as much as your college professors claim to simulate their classes to be like the real word, the only thing…
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Posted on December 10, 2014 by Sandy Young.

Why We’re AP Style Sticklers

Who cares whether a person uses one space or two between two sentences or if “gray” is spelled “grey”?* We do. So does the Associated Press. The AP Stylebook has…
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Posted on April 22, 2014 by Jean Walcher.

Save Your Money – Post Organic!

Ever have a window pop up on a Facebook page you manage, asking you to “boost” your post? Boosting a post may not be the answer to successful engagement on…
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Posted on February 22, 2013 by Laura Walcher.

The 20 Most Used PR Jargon Words … with a JWC Twist

What ARE the “20 worst jargon words” public relations people use according to journalists? A post on Ragan PR Daily by Gini Dietrich cited PR agency twelve thirty eight’s study…
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Posted on May 24, 2011 by Sandy Young.

“Judgement” (sic) is Not Over Yet …

Yes, we at J. Walcher Communications are the people who will let a restaurant know when a word is misspelled on the menu. We will exclaim in horror at random…
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Posted on November 8, 2010 by Laura Walcher.

The Column That Writes Itself …

(Featured in this month’s “Presidio Sentinel.”) You think it’s easy to write a column? C’mon. First, you have to think of something to write about – then, ponder what to say about said…
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