3 Key Strategies to Marketing Associations
Here at J. Walcher Communications, we enjoy working with associations on their PR and marketing outreach. We typically learn a lot about an industry that we may not know much…
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Category: Uncategorized
10 Lessons Learned During My JWC Internship
Written by PR Assistant Elpin Keshishzadeh An internship can offer great learning experiences, skill-building tasks and opportunities to learn from mistakes. But above all, it’s the perfect place to accumulate…
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It’s the New (Er … Old?) Ashley!
There will always be a place with the J. Walcher Communications team for an Ashley. Soon after we said our goodbyes to Ashley Shafer, we reopened our doors to Ashley…
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Snapshot: How Your PR Internship is Different from College
Written by JWC PR Assistant Audrey Buchanan Let’s face it, as much as your college professors claim to simulate their classes to be like the real word, the only thing…
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Multiple Summer Internship Opportunities Available
J. Walcher Communications Public Relations and Marketing Summer Internship J. Walcher Communications is seeking creative and enthusiastic individuals to work part-time as public relations and marketing interns (minimum 15 hours…
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A JWC ‘How-To’: Create an Awesome Social Media Post
Written with assistance by JWC PR Assistant Elpin Keshishzadeh Creating a social media post is easy. Creating interesting content, though time consuming, can involve more thought, research and strategy. One measure…
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What Can Mobile do for You?
Written by JWC PR Assistant Audrey Buchanan A recent brief, Forrester Predictions 2015: Most Brands will Underinvest in Mobile, gives marketing leaders insight on how to avoid the norm of…
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Tips for Twitter Success: Do it Right!
Written by JWC PR Assistant Elpin Keshishzadeh The importance of Twitter for growing and established brands is no secret. In recent years, certain brands have grown in popularity due to a successful…
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Fare Thee Well, Ashley Shafer
After three years, our Assistant Account Executive Ashley Shafer is moving to an in-house PR position. Here’s just a few of the reasons we’ll miss her, and a few, well,…
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J. Walcher Communications Adds Hazard Center to Client Roster
J. Walcher Communications, a public relations agency based in San Diego, has been hired by Hazard Center in Mission Valley to create and implement a branding campaign that uses an…
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J. Walcher Communications Honored by PRSA, San Diego Press Club
J. Walcher Communications, a top public relations agency in San Diego, received an Edward L. Bernays Mark of Excellence Award from the Public Relations Society of America (PRSA), San Diego/Imperial…
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Why We’re AP Style Sticklers
Who cares whether a person uses one space or two between two sentences or if “gray” is spelled “grey”?* We do. So does the Associated Press. The AP Stylebook has…
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The 10 Best Social Media Tools (That You’re Probably Not Using)
JWC had the opportunity to attend Social Fresh WEST in October – the original social marketing conference. Assistant Account Executive Ashley Shafer wrote a blog post about the 10 most…
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How Smarter Listening Builds Better Relationships
Great social media campaigns engage stakeholders and build relationships with customers. We know that, right? But how can companies create campaigns that reach their audiences in ways that will get…
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JWC Adds San Diego Film Foundation & The San Diego Film Festival to Client Roster
J. Walcher Communications, a public relations agency based in San Diego, has been hired by the San Diego Film Foundation to promote the San Diego Film Festival. The 2014 Festival is…
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We’re Hiring Interns!
J. Walcher Communications is seeking two creative and enthusiastic individuals to work part-time as public relations interns (minimum 15 hours per week). We’re a boutique agency specializing in local, regional/national…
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Working with #Millennials (and Breaking the Stereotypes)
We know, we know. You hate us. We’re smart, hardworking, loyal, humble and we intimidate you. Oh wait … you don’t think those things about millennials? How could you not?…
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DSP, SoLoMo, KPI … Huh?!
Acronyms were the hot topic at Interactive Day San Diego last month, where the region’s digital marketers gathered to share knowledge in this ever-changing arena, and throw out tremendous amounts…
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Jean Walcher and Other Agency Executives Speak on “What Makes an Effective Leader”
Leadership within the PR profession is essential to the creation of collaborative and successful relationships within any agency. Our very own Jean Walcher, a Public Relations Society of America Counselors…
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Save Your Money – Post Organic!
Ever have a window pop up on a Facebook page you manage, asking you to “boost” your post? Boosting a post may not be the answer to successful engagement on…
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J. Walcher Communications Works with The San Diego Council on Literacy for its Fifth Annual “Eat.Drink.Read. A Culinary Event for Literacy”
J. Walcher Communications, a San Diego-based public relations agency, is providing pro bono PR support to the San Diego Council on Literacy (SDCOL) for the third straight year to promote…
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Top 10 Takeaways from the 2014 PRSA Western District Conference
This year, the annual Public Relations Society of America (PRSA) Western District Conference came to San Diego, and we had the chance to learn and share our expertise with peers…
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What Do the New Facebook Admin Settings Mean for “Social Media Management by Committee”?
If you’re an administrator on multiple Facebook pages and social media management is shared among the client and PR agency, Facebook is instating a new rule on Feb. 20 that…
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JWC Works with Balboa Park Institutions during Cabrillo Bridge Retrofit
We’re huge fans of Balboa Park here, so our recent client addition is a great fit! JWC has been hired by the cultural institutions on the west end of Balboa…
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What Target did wrong in its PR crisis
*This article originally appeared in the San Diego Daily Transcript on January 9, 2014 Until last month, I would have bet that Target would be on the short list of…
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JWC Hires Team Member, Promotes Two Others
Big changes are happening at JWC! The firm recently expanded its team with the addition of Jenna Brossman as account executive, and promoted Sandy Young to account supervisor and Ashley Shafer to…
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Jumping for Joy…and PR?
Here at J. Walcher Communications, we immerse ourselves in our clients’ business – it’s key to our success in helping them accomplish their goals. Recently, we took our client research…
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JWC Receives Top Award for Social Media
We won! J. Walcher Communications has received an Edward L. Bernays Mark of Excellence Award from the Public Relations Society of America (PRSA), San Diego/Imperial Counties Chapter in the “Social…
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The ABCs of RFPs
**This article originally appeared in the San Diego Daily Transcript on August 13, 2013 A Request for Proposal (RFP) arrives and your immediate thought is a positive one: new business,…
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LIVESTRONG’s PR Staff Talks Crisis
When Lance Armstrong confessed to Oprah Winfrey his life of illegal doping, we weren’t the only ones shocked and surprised. Just six days before, the two person PR team with…
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What’s a Hashtag Got to Do With It?
Guest post by our PR Assistant Ashley Weaver We’ve all seen them. We all use them, or at least we should. The basic idea of a hashtag is to use…
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The 20 Most Used PR Jargon Words … with a JWC Twist
What ARE the “20 worst jargon words” public relations people use according to journalists? A post on Ragan PR Daily by Gini Dietrich cited PR agency twelve thirty eight’s study…
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Should you change your company’s name? Not if you can help it
**This article originally appeared in the San Diego Daily Transcript on January 8, 2013. Item: San Diego Convention & Visitors Bureau changes its name to San Diego Tourism Authority. Marketing…
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JWC Goes 4-for-4 at The Bernays Awards
We are honored to have received four Edward L. Bernays Awards from the Public Relations Society of America (PRSA), San Diego/Imperial Counties Chapter. Laura Walcher of JWC also received The…
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New Print Pubs Still Popping Up
The debate continues. Will traditional print media drown as the reign of web alternatives wash away ink smudges that depreciate our clothes and coffee sleeves? As journalists, we hope not….
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SEO for Dummies: Four quick tips to boost SEO
Co-written by Ashley Shafer and Stephanie Breneman Whether it’s small or big business, increasing online visibility through search engine optimization (SEO) is key to a company’s growth and future success….
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Traversing the Trade Show – PR Agency Style
Trade shows and industry events can be long and boring, but PR, marketing and other communication professionals can make the most of their time, and their client’s money, by following…
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Pinning Down Pinterest for PR
Co-written by Ashley Shafer and Ani Araya If only Pinterest would have included a caveat that read something like: WARNING: Side effects may include loss of hours and productivity, incessant…
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Talking sMACk: 7 Tips and Tidbits from Media and Communications (MAC) Days
7 Tips and Tidbits from Media and Communications (MAC) Days
Blah, blah, blah*, or rather…Blog, blog, blog
Blah, blah, blah*, or rather…Blog, blog, blog My Top Ten Takeaways from BlogWorld 2011 On November 3 and 4, I attended BlogWorld in Los Angeles. BlogWorld is a new media…
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Four for Four at Bernays
JWC Sweeps The Bernays Awards We’re thrilled to announce that we’ve won four Edward L. Bernays Mark of Excellence Awards from the Public Relations Society of America (PRSA), San Diego/Imperial…
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Stop, Drop and Swoop into the USPA National Skydiving Championships of Canopy Piloting
The U.S. Parachute Association National Skydiving Championships of Canopy Piloting have begun at Skydive Spaceland, just outside of Houston. Check out this fantastic video: http://vimeo.com/29077012 USPA is our client and…
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5 Really Really Basic Social Media Dos and Don’ts (that are good for SEO, too)
Sometimes, as PR agency professionals, we get so preoccupied with coming up with the most brilliant tweet ever or how to setup a GPS-integrated iPhone app or what special to…
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How to Love Your PR Agency
Time-Honored Agency/Client Partnership Techniques to Get the Most from Your PR Agency Provide for Us We don’t know your business (yet). You know your business. Provide us with your…
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Five Things NOT to Say During Your PR Interview
While we all know the common rules that apply to job interviews (hopefully), like wear a suit, be prepared with copies of your resume and perhaps, most importantly, BE ON…
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“Judgement” (sic) is Not Over Yet …
Yes, we at J. Walcher Communications are the people who will let a restaurant know when a word is misspelled on the menu. We will exclaim in horror at random…
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Top Take-Aways from PRSA Counselor’s Academy Conference, May, 2011, Las Vegas
Top Take-Aways from PRSA Counselor’s Academy Conference, May, 2011, Las Vegas While conferences are designed to teach us new things, they also remind us of what we’re not, but should,…
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Are You Our Summer Intern?
We’re looking for our next incredible intern. If you think you’ve got what it takes, send us your resume, cover letter and writing samples. Job description and requirements below: J….
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Talking the Talk and Walking the Walk
As the public relations agency for the Lung Cancer Alliance’s San Diego Breath of Hope Lung Cancer 5K Walk, we thought it would be a good idea for us talk…
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So You’ve Got a Website – Now What?
Three Quick Tips to Freshen Up Your Website
