Category: social media

Posted on November 2, 2023 by Arianna Georgi.

The Importance of Becoming a Thought Leader on LinkedIn in 2023

LinkedIn’s Increased Focus on Expert Content and Connections LinkedIn has always been an outlier in the world of “social media platforms.” Instead of sharing clever jokes, or back-to-school pictures of…
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Posted on June 14, 2017 by Sandy Young.

What’s Worth My Time? Digital Journalism Tools To Try (or Not)

                        After attending the San Diego Chapter Society of Professional Journalists’ panel on digital journalism earlier this spring, we…
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Posted on January 18, 2016 by Laura Walcher.

9 Marketing Tips for a Successful Restaurant

Dozens of new restaurants opened in San Diego County last year. Some flourish; many more already have – or will – close their doors. Why? Sometimes it’s a concept gone…
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Posted on March 16, 2015 by Sandy Young.

A JWC ‘How-To’: Create an Awesome Social Media Post

Written with assistance by JWC PR Assistant Elpin Keshishzadeh Creating a social media post is easy. Creating interesting content, though time consuming, can involve more thought, research and strategy. One measure…
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Posted on March 6, 2015 by Jenna Brossman.

What Can Mobile do for You?

Written by JWC PR Assistant Audrey Buchanan A recent brief, Forrester Predictions 2015: Most Brands will Underinvest in Mobile, gives marketing leaders insight on how to avoid the norm of…
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Posted on March 5, 2015 by Sandy Young.

Tips for Twitter Success: Do it Right!

Written by JWC PR Assistant Elpin Keshishzadeh The importance of Twitter for growing and established brands is no secret. In recent years, certain brands have grown in popularity due to a successful…
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Posted on February 26, 2015 by Sandy Young.

Fare Thee Well, Ashley Shafer

After three years, our Assistant Account Executive Ashley Shafer is moving to an in-house PR position. Here’s just a few of the reasons we’ll miss her, and a few, well,…
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Posted on November 17, 2014 by JWC Interns.

The 10 Best Social Media Tools (That You’re Probably Not Using)

JWC had the opportunity to attend Social Fresh WEST in October – the original social marketing conference. Assistant Account Executive Ashley Shafer wrote a blog post about the 10 most…
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Posted on November 12, 2014 by Jenna Brossman.

How Smarter Listening Builds Better Relationships

Great social media campaigns engage stakeholders and build relationships with customers. We know that, right? But how can companies create campaigns that reach their audiences in ways that will get…
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Posted on March 27, 2014 by Sandy Young.

Top 10 Takeaways from the 2014 PRSA Western District Conference

This year, the annual Public Relations Society of America (PRSA) Western District Conference came to San Diego, and we had the chance to learn and share our expertise with peers…
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