Join the JWC Team! Spring 2026 Internship
Public Relations and Marketing Internship – Spring 2026 J. Walcher Communications is seeking a creative and enthusiastic individual to join our team as a public relations and marketing intern for…
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Category: social media
The Importance of Becoming a Thought Leader on LinkedIn in 2023
LinkedIn’s Increased Focus on Expert Content and Connections LinkedIn has always been an outlier in the world of “social media platforms.” Instead of sharing clever jokes, or back-to-school pictures of…
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What’s Worth My Time? Digital Journalism Tools To Try (or Not)
After attending the San Diego Chapter Society of Professional Journalists’ panel on digital journalism earlier this spring, we…
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9 Marketing Tips for a Successful Restaurant
Dozens of new restaurants opened in San Diego County last year. Some flourish; many more already have – or will – close their doors. Why? Sometimes it’s a concept gone…
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A JWC ‘How-To’: Create an Awesome Social Media Post
Written with assistance by JWC PR Assistant Elpin Keshishzadeh Creating a social media post is easy. Creating interesting content, though time consuming, can involve more thought, research and strategy. One measure…
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What Can Mobile do for You?
Written by JWC PR Assistant Audrey Buchanan A recent brief, Forrester Predictions 2015: Most Brands will Underinvest in Mobile, gives marketing leaders insight on how to avoid the norm of…
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Tips for Twitter Success: Do it Right!
Written by JWC PR Assistant Elpin Keshishzadeh The importance of Twitter for growing and established brands is no secret. In recent years, certain brands have grown in popularity due to a successful…
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Fare Thee Well, Ashley Shafer
After three years, our Assistant Account Executive Ashley Shafer is moving to an in-house PR position. Here’s just a few of the reasons we’ll miss her, and a few, well,…
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The 10 Best Social Media Tools (That You’re Probably Not Using)
JWC had the opportunity to attend Social Fresh WEST in October – the original social marketing conference. Assistant Account Executive Ashley Shafer wrote a blog post about the 10 most…
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How Smarter Listening Builds Better Relationships
Great social media campaigns engage stakeholders and build relationships with customers. We know that, right? But how can companies create campaigns that reach their audiences in ways that will get…
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Top 10 Takeaways from the 2014 PRSA Western District Conference
This year, the annual Public Relations Society of America (PRSA) Western District Conference came to San Diego, and we had the chance to learn and share our expertise with peers…
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JWC Receives Top Award for Social Media
We won! J. Walcher Communications has received an Edward L. Bernays Mark of Excellence Award from the Public Relations Society of America (PRSA), San Diego/Imperial Counties Chapter in the “Social…
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Pinning Down Pinterest for PR
Co-written by Ashley Shafer and Ani Araya If only Pinterest would have included a caveat that read something like: WARNING: Side effects may include loss of hours and productivity, incessant…
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Talking sMACk: 7 Tips and Tidbits from Media and Communications (MAC) Days
7 Tips and Tidbits from Media and Communications (MAC) Days
5 Really Really Basic Social Media Dos and Don’ts (that are good for SEO, too)
Sometimes, as PR agency professionals, we get so preoccupied with coming up with the most brilliant tweet ever or how to setup a GPS-integrated iPhone app or what special to…
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Social Media: The Rules of Engagement
So my mom is on Facebook. Though she rarely signs in and hasn’t posted anything since the day she opened her account – she’s taken the steps to joining the…
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