Category: Marketing

Luring Customers with PokémonGo: Marketing Opportunities for Small Businesses

PokémonGo is sweeping the globe, capturing the attention and dedication of smartphone users EVERYWHERE. I, somewhat embarrassingly, am one such crazed player… I was a huge fan of Pokémon as…
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9 Marketing Tips for a Successful Restaurant

Dozens of new restaurants opened in San Diego County last year. Some flourish; many more already have – or will – close their doors. Why? Sometimes it’s a concept gone…
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3 Ways Not to Get on a Red Carpet … and other Takeaways from the San Diego Film Festival

    I posted the above in the early morning hours of the day following the 14th Annual San Diego Film Festival’s Opening Night, premiering “Septembers of Shiraz” and featuring…
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What Can Mobile do for You?

Written by JWC PR Assistant Audrey Buchanan A recent brief, Forrester Predictions 2015: Most Brands will Underinvest in Mobile, gives marketing leaders insight on how to avoid the norm of…
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J. Walcher Communications Adds Hazard Center to Client Roster

J. Walcher Communications, a public relations agency based in San Diego, has been hired by Hazard Center in Mission Valley to create and implement a branding campaign that uses an…
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The 10 Best Social Media Tools (That You’re Probably Not Using)

JWC had the opportunity to attend Social Fresh WEST in October – the original social marketing conference. Assistant Account Executive Ashley Shafer wrote a blog post about the 10 most…
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Working with #Millennials (and Breaking the Stereotypes)

We know, we know. You hate us. We’re smart, hardworking, loyal, humble and we intimidate you. Oh wait … you don’t think those things about millennials? How could you not?…
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DSP, SoLoMo, KPI … Huh?!

Acronyms were the hot topic at Interactive Day San Diego last month, where the region’s digital marketers gathered to share knowledge in this ever-changing arena, and throw out tremendous amounts…
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Save Your Money – Post Organic!

Ever have a window pop up on a Facebook page you manage, asking you to “boost” your post? Boosting a post may not be the answer to successful engagement on…
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Top 10 Takeaways from the 2014 PRSA Western District Conference

This year, the annual Public Relations Society of America (PRSA) Western District Conference came to San Diego, and we had the chance to learn and share our expertise with peers…
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