Category: Marketing

J. Walcher Communications Adds Hazard Center to Client Roster

J. Walcher Communications, a public relations agency based in San Diego, has been hired by Hazard Center in Mission Valley to create and implement a branding campaign that uses an…
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The 10 Best Social Media Tools (That You’re Probably Not Using)

JWC had the opportunity to attend Social Fresh WEST in October – the original social marketing conference. Assistant Account Executive Ashley Shafer wrote a blog post about the 10 most…
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Working with #Millennials (and Breaking the Stereotypes)

We know, we know. You hate us. We’re smart, hardworking, loyal, humble and we intimidate you. Oh wait … you don’t think those things about millennials? How could you not?…
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DSP, SoLoMo, KPI … Huh?!

Acronyms were the hot topic at Interactive Day San Diego last month, where the region’s digital marketers gathered to share knowledge in this ever-changing arena, and throw out tremendous amounts…
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Save Your Money – Post Organic!

Ever have a window pop up on a Facebook page you manage, asking you to “boost” your post? Boosting a post may not be the answer to successful engagement on…
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Top 10 Takeaways from the 2014 PRSA Western District Conference

This year, the annual Public Relations Society of America (PRSA) Western District Conference came to San Diego, and we had the chance to learn and share our expertise with peers…
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Should you change your company’s name? Not if you can help it

**This article originally appeared in the San Diego Daily Transcript on January 8, 2013. Item: San Diego Convention & Visitors Bureau changes its name to San Diego Tourism Authority. Marketing…
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Traversing the Trade Show – PR Agency Style

Trade shows and industry events can be long and boring, but PR, marketing and other communication professionals can make the most of their time, and their client’s money, by following…
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Five Things NOT to Say During Your PR Interview

While we all know the common rules that apply to job interviews (hopefully), like wear a suit, be prepared with copies of your resume and perhaps, most importantly, BE ON…
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Yours, Mine or Ours? The Ongoing Debate Over Who Should Manage a Company’s Social Media

  Yours, Mine or Ours? The Ongoing Debate Over Who Should Manage a Company’s Social Media I know this will make me unpopular with some of my advertising friends and…
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