Category: Marketing

DSP, SoLoMo, KPI … Huh?!

Acronyms were the hot topic at Interactive Day San Diego last month, where the region’s digital marketers gathered to share knowledge in this ever-changing arena, and throw out tremendous amounts…
Read more

Save Your Money – Post Organic!

Ever have a window pop up on a Facebook page you manage, asking you to “boost” your post? Boosting a post may not be the answer to successful engagement on…
Read more

Top 10 Takeaways from the 2014 PRSA Western District Conference

This year, the annual Public Relations Society of America (PRSA) Western District Conference came to San Diego, and we had the chance to learn and share our expertise with peers…
Read more

Should you change your company’s name? Not if you can help it

**This article originally appeared in the San Diego Daily Transcript on January 8, 2013. Item: San Diego Convention & Visitors Bureau changes its name to San Diego Tourism Authority. Marketing…
Read more

Traversing the Trade Show – PR Agency Style

Trade shows and industry events can be long and boring, but PR, marketing and other communication professionals can make the most of their time, and their client’s money, by following…
Read more

Five Things NOT to Say During Your PR Interview

While we all know the common rules that apply to job interviews (hopefully), like wear a suit, be prepared with copies of your resume and perhaps, most importantly, BE ON…
Read more

Yours, Mine or Ours? The Ongoing Debate Over Who Should Manage a Company’s Social Media

  Yours, Mine or Ours? The Ongoing Debate Over Who Should Manage a Company’s Social Media I know this will make me unpopular with some of my advertising friends and…
Read more

Social Media: The Rules of Engagement

So my mom is on Facebook. Though she rarely signs in and hasn’t posted anything since the day she opened her account – she’s taken the steps to joining the…
Read more