Fare Thee Well, Ashley Shafer

After three years, our Assistant Account Executive Ashley Shafer is moving to an in-house PR position. Here’s just a few of the reasons we’ll miss her, and a few, well,…
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Why We’re AP Style Sticklers

Who cares whether a person uses one space or two between two sentences or if “gray” is spelled “grey”?* We do. So does the Associated Press. The AP Stylebook has…
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DSP, SoLoMo, KPI … Huh?!

Acronyms were the hot topic at Interactive Day San Diego last month, where the region’s digital marketers gathered to share knowledge in this ever-changing arena, and throw out tremendous amounts…
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Top 10 Takeaways from the 2014 PRSA Western District Conference

This year, the annual Public Relations Society of America (PRSA) Western District Conference came to San Diego, and we had the chance to learn and share our expertise with peers…
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What’s a Hashtag Got to Do With It?

Guest post by our PR Assistant Ashley Weaver We’ve all seen them. We all use them, or at least we should. The basic idea of a hashtag is to use…
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Talking sMACk: 7 Tips and Tidbits from Media and Communications (MAC) Days

7 Tips and Tidbits from Media and Communications (MAC) Days

Stop, Drop and Swoop into the USPA National Skydiving Championships of Canopy Piloting

The U.S. Parachute Association National Skydiving Championships of Canopy Piloting have begun at Skydive Spaceland, just outside of Houston. Check out this fantastic video: http://vimeo.com/29077012 USPA is our client and…
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5 Really Really Basic Social Media Dos and Don’ts (that are good for SEO, too)

Sometimes, as PR agency professionals, we get so preoccupied with coming up with the most brilliant tweet ever or how to setup a GPS-integrated iPhone app or what special to…
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“Judgement” (sic) is Not Over Yet …

Yes, we at J. Walcher Communications are the people who will let a restaurant know when a word is misspelled on the menu. We will exclaim in horror at random…
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Talking the Talk and Walking the Walk

As the public relations agency for the Lung Cancer Alliance’s San Diego Breath of Hope Lung Cancer 5K Walk, we thought it would be a good idea for us talk…
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