Tips for Twitter Success: Do it Right!
Written by JWC PR Assistant Elpin Keshishzadeh The importance of Twitter for growing and established brands is no secret. In recent years, certain brands have grown in popularity due to a successful…
Read more
Fare Thee Well, Ashley Shafer
After three years, our Assistant Account Executive Ashley Shafer is moving to an in-house PR position. Here’s just a few of the reasons we’ll miss her, and a few, well,…
Read more
Why We’re AP Style Sticklers
Who cares whether a person uses one space or two between two sentences or if “gray” is spelled “grey”?* We do. So does the Associated Press. The AP Stylebook has…
Read more
DSP, SoLoMo, KPI … Huh?!
Acronyms were the hot topic at Interactive Day San Diego last month, where the region’s digital marketers gathered to share knowledge in this ever-changing arena, and throw out tremendous amounts…
Read more
Top 10 Takeaways from the 2014 PRSA Western District Conference
This year, the annual Public Relations Society of America (PRSA) Western District Conference came to San Diego, and we had the chance to learn and share our expertise with peers…
Read more
What’s a Hashtag Got to Do With It?
Guest post by our PR Assistant Ashley Weaver We’ve all seen them. We all use them, or at least we should. The basic idea of a hashtag is to use…
Read more
Talking sMACk: 7 Tips and Tidbits from Media and Communications (MAC) Days
7 Tips and Tidbits from Media and Communications (MAC) Days
Stop, Drop and Swoop into the USPA National Skydiving Championships of Canopy Piloting
The U.S. Parachute Association National Skydiving Championships of Canopy Piloting have begun at Skydive Spaceland, just outside of Houston. Check out this fantastic video: http://vimeo.com/29077012 USPA is our client and…
Read more
5 Really Really Basic Social Media Dos and Don’ts (that are good for SEO, too)
Sometimes, as PR agency professionals, we get so preoccupied with coming up with the most brilliant tweet ever or how to setup a GPS-integrated iPhone app or what special to…
Read more
“Judgement” (sic) is Not Over Yet …
Yes, we at J. Walcher Communications are the people who will let a restaurant know when a word is misspelled on the menu. We will exclaim in horror at random…
Read more
