Category: Uncategorized

Yours, Mine or Ours? The Ongoing Debate Over Who Should Manage a Company’s Social Media

  Yours, Mine or Ours? The Ongoing Debate Over Who Should Manage a Company’s Social Media I know this will make me unpopular with some of my advertising friends and…
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J. Walcher is looking for one great account executive!

    What we’re looking for… You: o Have at least three years of PR agency experience as an account executive o Are a strong, strategic and creative writer who…
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Gotcha!

As printed in the Presidio Sentinel, San Diego, July 2010 I’m not sure whether it’s my parents’ depression-era heritage or a natural…um, thriftiness, but if there’s a discount coupon that…
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Where Shepard Fairey Goes, His Flock Follows: J. Walcher Communications’ Building Adorned With Urban Artist’s Mural

We are Obama fans, so when we heard that Shepard Fairey, famous for the Obama and Obey art chose our office building in South Park for a mural installation as…
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A Good Pitch Won’t Guarantee You Coverage – But a Smart Subject Line Will Get You Noticed

I get over 1,000 e-mails a day – and this is nothing compared to journalists and reporters, whose attention PR professionals (like me) are clamoring to captivate. But as e-mail…
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Media Training for Tony

As printed in the San Diego Daily Transcript, June 11, 2010 Media Training for Tony – Alas, Too Late! If you’ve been under a rock for the past few months,…
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Moving Day

It’s moving day at J.Walcher Communications as we get the boot (building’s been sublet) from our grand office on El Cajon Blvd. and make the trek down 30th to our…
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A Very Special Night Indeed

Thanks to Cheryl Bruser, Jewish Family Service’s “Project SARAH,” outreach coordinator, for her help in promoting Urban Solace‘s recent Urban Seder dinner and her kind words on Jewish Family Service’s…
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JWalcher Communications’ Work on the Hotel Indigo San Diego Launch Featured in PRWEEK

PRWEEK recently interviewed Jean Walcher and Caroline Counihan of InterContinental Hotels Group about JWalcher’s PR campaign for the launch of Hotel Indigo San Diego.   A quote from the client cites…
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When the Media Calls, Call Your PR Agency!

WHEN THE MEDIA CALLS, CALL YOUR PR AGENCY!  HERE’S WHY: (This post is dedicated to all of our wonderful clients) Clients pay us for media representation! We make clients’ life easier,…
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Making Waves in PR

They say any publicity is good publicity. Well… Sometimes that is, in fact, true. PR pros can turn even the worst situation, or a major national/international news headline, into a…
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Social Media: The Rules of Engagement

So my mom is on Facebook. Though she rarely signs in and hasn’t posted anything since the day she opened her account – she’s taken the steps to joining the…
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Oh Tiger, Stifle thy Roar!

I can only think that Tiger Woods’ recent public apology must have been prescribed by his therapist, because I can’t believe that a professional public relations advisor would have recommended…
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Making the Leap with USPA

I did it once, been propositioned to do it many times since then, and yes, I’d do it all again – in a heartbeat – cause it leaves you breathless,…
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Twas the Day of Our Party

Twas the day of our party, I had to wake early In order to prep – you know, and do all things girlie. Though our party was not ‘til much…
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