Category: Marketing

SEO - Search Engine Optimization

SEO and PR- I Can Tell That We are Going to be Friends

By: Arianna Georgi, SEO Consultant, J. Walcher Communications When determining your digital marketing strategy budget, putting together the pieces can be overwhelming. But there is a huge benefit to getting your…
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Digital Journalism Tools Reviewed

What’s Worth My Time? Digital Journalism Tools To Try (or Not)

                        After attending the San Diego Chapter Society of Professional Journalists’ panel on digital journalism earlier this spring, we…
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9 Marketing Tips for a Successful Restaurant

Dozens of new restaurants opened in San Diego County last year. Some flourish; many more already have – or will – close their doors. Why? Sometimes it’s a concept gone…
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3 Ways Not to Get on a Red Carpet … and other Takeaways from the San Diego Film Festival

    I posted the above in the early morning hours of the day following the 14th Annual San Diego Film Festival’s Opening Night, premiering “Septembers of Shiraz” and featuring…
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What Can Mobile do for You?

Written by JWC PR Assistant Audrey Buchanan A recent brief, Forrester Predictions 2015: Most Brands will Underinvest in Mobile, gives marketing leaders insight on how to avoid the norm of…
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Fare Thee Well, Ashley Shafer

After three years, our Assistant Account Executive Ashley Shafer is moving to an in-house PR position. Here’s just a few of the reasons we’ll miss her, and a few, well,…
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J. Walcher Communications Adds Hazard Center to Client Roster

J. Walcher Communications, a public relations agency based in San Diego, has been hired by Hazard Center in Mission Valley to create and implement a branding campaign that uses an…
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The ABCs of RFPs

**This article originally appeared in the San Diego Daily Transcript on August 13, 2013 A Request for Proposal (RFP) arrives and your immediate thought is a positive one: new business,…
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Should you change your company’s name? Not if you can help it

**This article originally appeared in the San Diego Daily Transcript on January 8, 2013. Item: San Diego Convention & Visitors Bureau changes its name to San Diego Tourism Authority. Marketing…
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