Category: Marketing

Posted on March 22, 2023 by JWC Interns.

Why Marketers Should Get to Know ChatGPT and Why We Still Need Storytellers

Chat GPT generated definition of public relations. By: Arianna Georgi, SEO Consultant, J. Walcher Communications Every few years, our newsfeed is flooded with buzz about new AI technology that people…
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Posted on November 23, 2022 by JWC Interns.

No, “Public Relations” Does Not Mean We Go to Parties and Talk to People

Going home for the holidays? If you’re like some of us at JWC – your family does not understand what the heck you do. What does “public relations” even mean?! …
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Posted on June 27, 2022 by Sandy Young.

SEO and PR- I Can Tell That We are Going to be Friends

By: Arianna Georgi, SEO Consultant, J. Walcher Communications When determining your digital marketing strategy budget, putting together the pieces can be overwhelming. But there is a huge benefit to getting your…
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Posted on April 18, 2018 by JWC Interns.

Five Ways to Maximize Earned Media Exposure

It’s something we advise our clients of all the time: Media coverage should never be “one and done.” While there’s no denying the power of earned media when it comes…
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Posted on September 1, 2017 by JWC Interns.

Everyone’s a Critic: How to Respond to Online Reviews

Written by PR Assistant Amanda Rubalcava. Whether searching through ratings on TripAdvisor or skimming lists on Yelp for the best burger in town, it’s no secret that online reviews often rule…
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Posted on August 24, 2017 by Jean Walcher.

Shared Office Space Available

Are You a Digital Marketing, Graphic Designer or Marketing/PR Pro? Work Beside Us in Our Shared Office Our airy, sunlit South Park building has a desk available for rent! This…
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Posted on July 22, 2016 by JWC Interns.

Luring Customers with PokémonGo: Marketing Opportunities for Small Businesses

PokémonGo is sweeping the globe, capturing the attention and dedication of smartphone users EVERYWHERE. I, somewhat embarrassingly, am one such crazed player… I was a huge fan of Pokémon as…
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Posted on January 18, 2016 by Laura Walcher.

9 Marketing Tips for a Successful Restaurant

Dozens of new restaurants opened in San Diego County last year. Some flourish; many more already have – or will – close their doors. Why? Sometimes it’s a concept gone…
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Posted on October 15, 2015 by Sandy Young.

3 Ways Not to Get on a Red Carpet … and other Takeaways from the San Diego Film Festival

    I posted the above in the early morning hours of the day following the 14th Annual San Diego Film Festival’s Opening Night, premiering “Septembers of Shiraz” and featuring…
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Posted on March 6, 2015 by Jenna Brossman.

What Can Mobile do for You?

Written by JWC PR Assistant Audrey Buchanan A recent brief, Forrester Predictions 2015: Most Brands will Underinvest in Mobile, gives marketing leaders insight on how to avoid the norm of…
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Posted on February 16, 2015 by Jenna Brossman.

J. Walcher Communications Adds Hazard Center to Client Roster

J. Walcher Communications, a public relations agency based in San Diego, has been hired by Hazard Center in Mission Valley to create and implement a branding campaign that uses an…
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Posted on November 17, 2014 by JWC Interns.

The 10 Best Social Media Tools (That You’re Probably Not Using)

JWC had the opportunity to attend Social Fresh WEST in October – the original social marketing conference. Assistant Account Executive Ashley Shafer wrote a blog post about the 10 most…
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Posted on August 1, 2014 by JWC Interns.

Working with #Millennials (and Breaking the Stereotypes)

We know, we know. You hate us. We’re smart, hardworking, loyal, humble and we intimidate you. Oh wait … you don’t think those things about millennials? How could you not?…
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Posted on June 23, 2014 by Sandy Young.

DSP, SoLoMo, KPI … Huh?!

Acronyms were the hot topic at Interactive Day San Diego last month, where the region’s digital marketers gathered to share knowledge in this ever-changing arena, and throw out tremendous amounts…
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Posted on April 22, 2014 by Jean Walcher.

Save Your Money – Post Organic!

Ever have a window pop up on a Facebook page you manage, asking you to “boost” your post? Boosting a post may not be the answer to successful engagement on…
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Posted on March 27, 2014 by Sandy Young.

Top 10 Takeaways from the 2014 PRSA Western District Conference

This year, the annual Public Relations Society of America (PRSA) Western District Conference came to San Diego, and we had the chance to learn and share our expertise with peers…
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Posted on January 10, 2013 by Laura Walcher.

Should you change your company’s name? Not if you can help it

**This article originally appeared in the San Diego Daily Transcript on January 8, 2013. Item: San Diego Convention & Visitors Bureau changes its name to San Diego Tourism Authority. Marketing…
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Posted on August 1, 2012 by Jean Walcher.

Traversing the Trade Show – PR Agency Style

Trade shows and industry events can be long and boring, but PR, marketing and other communication professionals can make the most of their time, and their client’s money, by following…
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Posted on June 22, 2011 by jacquie.

Five Things NOT to Say During Your PR Interview

While we all know the common rules that apply to job interviews (hopefully), like wear a suit, be prepared with copies of your resume and perhaps, most importantly, BE ON…
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Posted on October 27, 2010 by Jean Walcher.

Yours, Mine or Ours? The Ongoing Debate Over Who Should Manage a Company’s Social Media

  Yours, Mine or Ours? The Ongoing Debate Over Who Should Manage a Company’s Social Media I know this will make me unpopular with some of my advertising friends and…
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Posted on February 22, 2010 by jacquie.

Social Media: The Rules of Engagement

So my mom is on Facebook. Though she rarely signs in and hasn’t posted anything since the day she opened her account – she’s taken the steps to joining the…
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